Growth Marketing Lead

About Qwilr

We’ve built a beautiful product that solves real customer problems, which has translated into a strong, profitable business with multi-million dollar ARR, consistent growth, and low churn.

We’re now at a stage where sharpening and scaling our growth engine is critical to the next phase of Qwilr’s trajectory.

About the role

Qwilr is looking for a Growth Marketing Lead to own and scale our top-of-funnel growth engine.

This role is accountable for generating high-intent demand that converts into new business revenue. You’ll set the growth strategy, run experiments to identify new growth areas, and work hands-on with our internal team and partners to turn channels into predictable revenue drivers.

You’ll sit at the intersection of strategy and execution: keeping a clear view of the numbers and the market, while still rolling up your sleeves to ship, test, optimise, and scale.

We’ve built a well-loved brand with a strong growth foundation. This role is pivotal to taking our growth to new heights.

To read the full job description and apply, please head to: https://team.qwilr.com/zLU8dJyRnyL6

What you’ll focus on in your first 4–6 months

• Build a deep understanding of our funnel, customers, and existing growth levers.
• Strengthen performance and predictability across our core channels.
• Identify and validate 1–2 new growth motions with clear scale potential.
• Establish clear growth reporting and decision-making frameworks.

Why this role is exciting

• You’ll own growth outcomes, not just channels.
• You’ll work with a well-loved product and strong baseline performance.
• You’ll have autonomy to experiment, learn fast, and shape Qwilr’s next growth chapter.
• You’ll partner closely with senior GTM leaders and have real influence on strategy and results.
• You’ll have a fully stacked in-house marketing team, including design, engineering, PMM, RevOps, data, lifecycle, and growth.

What success looks like in this role

Own and deliver growth outcomes

• Own top-of-funnel performance, with a clear focus on driving consistent demo volume, conversion to revenue, and healthy payback economics.
• Translate company revenue goals into clear growth targets, channel plans, and experiment roadmaps.

• Build confidence in what’s working, what’s not, and where to invest next.

Lead and further scale established channels

You won’t be running everything solo, but you’ll be accountable for performance, prioritisation, and learning across:

• SEM: Strategic ownership, performance optimisation, and roadmap, with an external agency handling day-to-day execution.

• SEO/AEO: Partner closely with our in-house Growth Marketing Manager to drive sustainable, high-intent organic growth and influence how we appear on AI platforms.

Identify and successfully grow new channels

• Design and run experiments to unlock new growth levers.
• Be comfortable operating in ambiguity. Many experiments won’t work or scale. Be quick to double down on the ones that show credible signals of scale.

• Build a repeatable test → learn → scale framework for new initiatives. Be relentlessly curious about what is working, and why.

Be a go-to cross functional partner

• Work closely with GTM leaders to align on lead quality, conversion, and feedback loops.
• Collaborate closely with Product Marketing, Revenue Operations, Creative, and Lifecycle to ensure growth initiatives are complementary, impactful, and aligned with our broader marketing strategy.

• Act as a thought partner to the CMO, Head of Revenue Operations, Product Marketing Manager, and the wider go-to-market team.

What we’re looking for

• 5+ years experience in a growth-oriented marketing role in a fast-moving SMB environment (flexible on whether this is B2B SaaS or consumer).
• Proven track record of driving revenue growth, not just traffic or leads.
• Strong understanding of performance economics: CAC, payback, conversion rates, attribution, and the trade-offs.
• Experience overseeing paid search and SEO, even if execution is partially delegated.
• Comfortable running experiments, analysing results, and making clear investment calls.

• Strong analytical instincts, paired with good judgment and curiosity.

Bonus points

• You bring a complementary superpower. For example deep expertise in integrated campaigns, ecosystem or partnership growth, long-form content, or community building.

• Experience scaling one or both sales-led and product-led growth motions.

How you operate

• Hands-on and pragmatic, happy in spreadsheets and in the tools.
• Strategic, with a sharp eye for detail and opportunity.
• Curious, open-minded, and comfortable changing your mind when the data tells you to.
• Collaborative and low ego. You elevate the team around you.

• Clear communicator who brings structure and momentum to ambiguous problems.

To read the full job description and apply, please head to: https://team.qwilr.com/zLU8dJyRnyL6