Growth Marketer

Role Overview

The Growth Marketer will focus on driving growth of signups and pipeline, primarily through inbound channels.  They will own key inbound channels, including SEO/GEO, social, referrals, and product virality.  

What Does Success Look Like?

Success in this role includes:

1. Growing monthly product signups, both from marketing channels (SEO, social, referrals), as well as product viral loops
2. Hitting pipeline and revenue targets from key Marketing channels for both SS and DS
3. Improving SS funnel performance across key milestones, including onboarding, activation and “ah ha”

Success definition:  First 90 days

1. Deep understanding of ICP, personas (buyer and user), and buyer journey (SS and DS)
2. Audit of growth opportunities - understands which channels efficiently drive signups today, and has developed a growth plan focusing on 3-5 key growth channels / levers.  
3. Has achieved 2-3 “quick wins.”  Executed on obvious opportunities to drive growth or optimize the funnel

Profile

We are looking for marketers with 2-4 years of experience at a B2B SaaS company.  PLG experience is strongly desired, but not mandatory.  The ideal candidate will come from a growth marketing, demand generation (as long as it’s not exclusively paid channels), lifecycle, or Marketing ops background.   As a more junior position, we expect the marketer in the role to only operate semi-autonomously,  collaborating closely with Danny, VP of Marketing and other members of the marketing team. 

Candidates should have experience with:

• Acquisition marketing through organic channels, including SEO, organic social, and referral programs
• Full funnel marketing, and buyer-journey optimization
• Using Marketing-tech and AI aggressively in search of marketing.  Candidates will need to demonstrate how they’ve used tools innovatively to achieve outcomes or scale (e.g. vibecoding).
• Working with and managing external resources to efficiently and effectively drive outcomes

Role Responsibilities

1. Integrated campaign development and execution
2. Organic inbound channels - SEO / GEO, organic social (LinkedIn, YouTube, X.com, Reddit), referrals, partnerships, and email marketing.
3. Paid channels - performance channels, sponsorships, and events
4. Full funnel optimization, including website conversion, user onboarding and activation
5. Email nurturing, and email newsletters
6. Analysis and reporting of performance across campaigns and channels