Director, Content & Social Marketing

Come do the best work of your life at Boulevard.

As the Director of Content Marketing, you will define and lead Boulevard’s content strategy in a rapidly evolving landscape shaped by AI, LLMs, and new modes of discovery.

You will build and scale a modern, multi-format content engine that drives awareness, authority, and demand across channels—ensuring Boulevard shows up where and how today’s buyers actually learn: AI-generated answers, social platforms, peer communities, and trusted industry voices.

You’ll own the strategy and system behind how we tell our story—transforming insights, product value, and customer outcomes into content people actively seek out, engage with, and share.

As a leader, you’ll build and manage a growing team spanning editorial, social, and emerging formats like video—while operating as a player-coach on the highest-impact work.

In this role, you’ll partner closely with Product Marketing, Performance Marketing, Brand, and Customer-facing teams to create a content flywheel that fuels the entire go-to-market motion—from category education to pipeline and expansion.

What you’ll do here

• Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
• Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats 
• Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
• Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing
• Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises
• Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers
• Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
• Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
• Design content for modern discovery, including SEO, AEO, and generative search experiences
• Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
• Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
• Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
• Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like

What you'll need to thrive

• 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
• Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
• Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
• Experience managing social media strategy and community presence at a brand level
• Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
• Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
• Experience leading multi-format content strategies across written, social, and video content
• Track record of building scalable content systems, not just one-off campaigns
• Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
• Analytical mindset with the ability to connect content efforts to measurable business impact
• Experience with proprietary research, community-led content, or new media formats is a plus
• Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling

How we'll take care of you

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $168,000 - $200,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.