Sr. Data Analyst (UA Marketing Analytics)

At Dave, data is at the heart of how we build products that level the financial playing field for millions of members. As a Senior Data Analyst, you’ll take on some of our most complex and high-impact questions—like why churn spiked, how a new feature drives retention, or which growth channel delivers the most valuable members. You’ll be a trusted partner to Product, Marketing, and Finance, delivering insights that turn data into decisions. This role is perfect for someone who thrives on curiosity, dives deep into data, and brings clarity to fast-moving, high-stakes questions.

What You’ll Do

• Lead deep-dive analyses into product performance, user behavior, and company-level KPIs—translating insights/findings into clear, actionable recommendations.
• Channel Attribution & Modelling: Own attribution logic and models, including ongoing maintenance of methodology and reattribution updates.
• Reporting & Dashboarding: Build and scale UA (User Acquisition) dashboards that empower stakeholders across the business to access and act on data.
• Provide data insights to support media optimization across publisher, creative, OS, device, and other key dimensions.
• Incrementality Testing: collaborating with UA team on design and execution of incrementality test plans, including geo selection and own test readouts.
• Analyze marketing and growth performance, connecting acquisition spend to conversion to optimize the ROI of Marketing spend.
• Respond to urgent, high-priority business questions with structured investigations, ensuring leadership has the clarity to make fast, confident decisions.
• Share best practices and elevate the broader team by modeling disciplined analysis, thoughtful communication, and curiosity-driven problem-solving.

What You’ll Need

• 4+ years of experience in data, supporting user acquisition analytics, ideally in high-growth or tech environments.
• Deep proficiency in SQL and working knowledge of Python or R.
• Skilled in BI tools (Looker, Mode, Tableau) and developing scalable dashboards for KPI monitoring (CAC, ROAS, etc.) across marketing channels.
• Marketing analytics experience in Channel Attribution, Incrementality Test design/Measurement, and New Marketing Channel exploration.
• Experience with product analytics, including experimentation (A/B tests, cohort analysis, funnel optimization).
• Strong business acumen with experience collaborating across functions such as Marketing, Product, and Finance.
• Proven ability to translate analytical findings into compelling stories and recommendations for both technical and non-technical stakeholders.
• Experience in financial services or fintech preferred.
• Bachelor’s degree in a field requiring analytical or structured thinking (e.g., STEM, Economics, or similar); Master’s degree preferred

Technologies We Use and Teach

• SQL, Python, R, A/B testing, dbt, Looker

Why You’ll Love This Job

• You’ll own problems that matter. From investigating churn to optimizing Marketing spend, you’ll take questions from framing through to insight and recommendation—knowing your work directly shapes how millions of people experience financial services.
• You’ll connect dots across the business. You won’t be siloed—you’ll work at the intersection of marketing, product, finance, and growth, giving you visibility and influence across the company.
• You’ll thrive in a fast-moving environment. No two weeks look the same. One day you might be running an experiment, the next you’re answering an urgent leadership question about member behavior.
• You’ll sharpen your craft. You’ll work alongside talented peers, experiment with new tools and approaches, and get regular feedback that raises the bar for your work.

• You’ll contribute to a bigger mission. Every analysis you run ties back to our goal of leveling the financial playing field and giving everyday people more control over their money.

Don’t let imposter syndrome get in your way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

Why you’ll love working here

At Dave, our people are just as important as our product. Our culture is a reflection of our values that guide who we are, how we work, and what we aspire to be. Daves are member centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual first company, team members can live and work anywhere in the United States, with the exception of Hawaii. 

A few of our benefits & perks:

💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals

💻 Flexible hours and virtual first work culture with a home office stipend

🏥 Premium Medical, Dental, and Vision Insurance plans

👶 Generous paid parental and caregiver leave

💰 401(k) savings plan with matching contributions

📈 Financial advisor and financial wellness support

🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break

🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.