Partner Marketing Manager

Leadfeeder turns B2B websites into lead generation engines.

Every day, potential buyers visit your website and leave without filling out a form. Leadfeeder reveals which companies are behind that traffic, shows what they care about, and helps teams act while interest is high.

By connecting website behavior with company data, intent signals, and automated workflows, Leadfeeder helps marketing and sales teams prioritise the right accounts and turn anonymous traffic into qualified pipeline.

We’re a remote-first, international team building the next generation of lead generation technology for B2B marketers. Join us and help redefine how B2B companies generate leads from the signals already happening on their website.

About The Role

Leadfeeder is building a strong partner ecosystem across B2B GTM tech and agencies serving b2b marketing teams. We’re looking for a Partner Marketing Manager to establish and scale our partner marketing motion, driving new partner acquisition, growth of existing partners, and collective co-marketing activities.

Reporting directly to the CMO, this role is designed for a strategic yet hands-on marketer: someone with proven partner marketing expertise in B2B, including exceptional communication skills and executional discipline. Success is measured by growth partner-driven pipeline creation and overall growth of our partner ecosystem. 

Responsibilities

• Define and execute the partner marketing strategy across Leadfeeder's ecosystem (strategic tech partners, agencies, affiliates)
• Lead co-marketing initiatives with key partners, including collaboration announcements and joint go-to-market campaigns
• Translate Leadfeeder's global demand marketing programs into partner-ready campaigns and assets
• Create partner-specific content to enable partners selling Leadfeeder to B2B sales, marketing, and RevOps teams
• Drive demand generation initiatives focused on recruiting new, high-quality partners
• Own and scale the affiliate partner program
• Collaborate with strategic partners on co-hosted events, webinars, and curated experiences
• Lead event strategy supporting both new partner acquisition and co-selling with existing partners

Requirements

• 3-5 years of experience in B2B partner or ecosystem marketing, ideally in SaaS or GTM technology
• Strong understanding of how sales, marketing, and RevOps teams buy and use software
• Proven ability to drive demand and pipeline through partner-led initiatives
• Comfortable working cross-functionally with Partnerships, Sales, and Marketing
• Hands-on, execution-focused mindset with clear ownership
• Be physically located within Europe

Benefits

• The chance to work with a very knowledgeable, high-achieving and fun team.
• An international, diverse, dynamic and committed work environment.
• The opportunity to work remotely, with a flexible work schedule.
• Mental Health support with Auntie.
• Annual company retreats in sunny locations and team off-sites :)