Field & Channel Marketing Manager, Central & Federal

The Field & Channel Marketing Manager, Central & Federal is a key member of the global marketing team, reporting directly to the Manager, Field & Channel Marketing, Americas. You will be a key leader in driving the success of our field and channel marketing efforts. You will collaborate with cross-functional teams to develop and execute targeted and comprehensive marketing plans, build and maintain strong partner relationships, manage events, and drive demand generation and pipeline acceleration. Your role will be crucial in measuring the effectiveness of marketing efforts and ensuring alignment with company goals and partner objectives.

• Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level.
• Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital, to bring together exciting content for all campaigns and events.
• Strategic Planning: Develop and execute comprehensive field and channel marketing plans that align with company goals and partner objectives.
• Partner Relationship Management: Cultivate and maintain strong relationships with key partners to drive joint marketing initiatives and ensure partner enablement.
• Campaign Development: Working with the Campaign’s team to execute marketing campaigns tailored to channel partners and local field markets.
• Content Creation: Oversee marketing collateral, sales enablement materials, and social assets to support partners and field marketing.
• Event Management: Lead planning, production, and execution of partner and field marketing events including events, dinners, meetups, tradeshow, etc. with the purpose of demand generation and pipeline acceleration.
• Track: Leverage Salesforce and Domo to manage marketing campaigns and to communicate outcomes.
• Report: Demonstrate program success, and quarterly goals, and compile performance reports.

• 5+ years' experience in Field and Channel Marketing in B2B marketing roles and a track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment.
• Experience delivering successful strategies for creating demand in the field, with and without partners.
• Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes.
• Excellent and creative communicator with proven ability to convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences, including sales, customers, prospects, and channel partners.
• Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel.
• Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically.
• Excels in a quickly changing environment and can prioritize projects and communicate priorities.
• Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools.