Why this role exists
We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts.
You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend.
What are your responsibilities:
- End-to-End Account Ownership: Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
- Bidding Strategy & Budget Allocation: Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.
- Campaign Execution & Optimization:
- Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency.
- Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions.
- Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.
- Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
- Data & Attribution Integrity: Collaborate with data/analytics teams to ensure accurate conversion value modeling, offline conversion tracking (OCT), first-party data integration, and attribution accuracy.
- Cross-Functional Alignment: Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing assets for Demand Gen and PMax campaigns.
- Reporting & Insights: Deliver weekly and monthly performance reports highlighting key metrics (Spend, Revenue, ROAS, CPA, Conversion Value) and actionable insights to senior leadership.
Skills, Knowledge and Expertise
- Experience: 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.
- Budget Scale: Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals.
- Smart Bidding Mastery: Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.
- Campaign Diversity: Extensive experience running and optimizing non-branded search, PMax, and Demand Gen (or Discovery) campaigns.
- Analytical Skills: Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets (pivot tables, data manipulation), and attribution modeling.
- Technical Proficiency: Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.
- Creative Eye: Ability to collaborate on visual and video creative specs tailored for Demand Gen and asset-led formats.
- Google Ads and Microsoft Advertising certifications.
- Experience with third-party SEM management tools (e.g., SA360, Marin, Kenshoo/Skai) or bid management scripts.
- Background in [B2B / E-commerce / Lead Gen - specify your industry].
Your superpowers are…
- Exceptional analytical and problem-solving skills.
- Strong data interpretation abilities with a passion for turning insights into action.
- Outstanding attention to detail and campaign accuracy.
- Strategic thinking with the ability to balance short-term performance and long-term growth.
- Expertise in performance marketing optimization and experimentation.
- Strong forecasting, budget management, and resource allocation skills.
- Ability to identify opportunities and risks before they impact performance.
- Excellent communication and stakeholder management skills.
- Highly organized with strong project and priority management capabilities.
- Demonstrates ownership, accountability, and a results-driven mindset.
You should apply if...
- Passionate about performance marketing and driving measurable business outcomes.
- Enjoy analyzing data and uncovering insights that lead to growth opportunities.
- Naturally curious and continuously test, learn, and optimize.
- Thrive in a fast-paced environment and adapt quickly to changing priorities.
- Comfortable managing large budgets and making data-driven decisions.
- Possess grit and persistence when solving complex performance challenges.
- Take initiative and proactively identify opportunities for improvement.
- Highly collaborative and enjoy partnering with creative, analytics, and cross-functional teams.
- Open to feedback and continuously seek ways to improve.
- Available to work full-time during Eastern Time (ET) business hours and collaborate effectively with a US-based team.
- Thrive in a remote work environment and can effectively manage time and priorities independently.
Benefits
Permanent Work-From-Home Forever!
Zero commuting, zero traffic, and more time to do what you love.
You get to pick the perfect spot to unleash your creativity and sharpen your problem-solving skills. The possibilities are endless, so let your imagination run wild!
Our day-to-day work puts mental health front and center!
At Magic, we take mental health seriously. It's not just a catchy poster slogan - it's how we live our lives. We believe in listening to our minds and bodies, and if you need a break, take time to recharge and do something that brings you joy!
The synergy of Magic’s community: Monthly Town Hall
We believe in clear, transparent communication across all departments, whether you’re an executive, a manager, or an individual contributor. During our monthly Town Halls, we share milestones, company updates, and more.
