Product Marketing Associate I

Reports To: Manager, Product Marketing

Location: India, Remote

Schedule:  2PM - 11PM IST

About Us

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

Our People

With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Learn more about us on our YouTube Channel or Blog Posts

Who You Are

We’re seeking a dynamic Product Marketing Associate passionate about all aspects of product marketing. You thrive when refining and optimizing marketing workflows, coordinating webinars and marketing communities, managing schedules and automations, building compelling presentation decks, and supporting cross-functional initiatives.

You are driven to become a true product expert on the HighLevel platform and can translate that expertise into impactful marketing programs.

This role is ideal for someone who takes ownership, moves fast, and brings both structured execution and emerging strategic thinking to their work.

What You’ll Be Doing

Content Creation Operations

• Manage logistical tracking and coordination to ensure Content Army creators receive timely assignments
• Oversee payment coordination and track performance metrics
• Identify opportunities to improve workflows and efficiency

Event & Webinar Coordination

• Coordinate Product Marketing events including Town Halls, webinars, and partner sessions
• Manage end-to-end event logistics including scheduling, presenter coordination, and follow-ups

Campaign & Project Management

• Manage execution of marketing campaigns including events, drip campaigns, and landing pages
• Build and maintain marketing automations and workflows within HighLevel
• Manage project timelines, dependencies, and multiple initiatives simultaneously

Presentations & Enablement

• Build high-quality, on-brand presentation decks
• Develop and maintain product marketing collateral such as one-pagers, blogs, and comparison docs

Product Expertise & In-App Marketing

• Develop strong working knowledge of the HighLevel platform
• Build in-app marketing experiences (Pendo) to drive adoption and engagement
• Act as a reliable product knowledge resource for internal teams

What You’ll Bring

• Proficiency in leveraging AI tools (ChatGPT, Claude, Gemini)
• Strong organizational skills with ability to independently execute
• Ability to think from a customer perspective
• Strong project management capabilities
• Clear and effective communication skills
• Ability to operate in a fast-paced environment with moderate ambiguity

Experience/Education/Certifications Required

• Up to 2 years of experience using HighLevel products/services
• Up to 2 years of marketing experience
• 1  year of project management experience
• Experience with tools like ClickUp, Asana, HubSpot, Pendo, GA4, etc.

Competencies

• Written Communication
  Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs.
• Customer Obsessed
  Responds to customer needs; seeks feedback; supports service excellence.
• Professionalism
  Demonstrates accountability, respect, and composure under pressure.
• Bias for Action
  Takes initiative, supports team goals, and collaborates effectively.
• Dependability
  Follows instructions, meets deadlines, and communicates proactively.