Finite State partners with product security teams, the guardians of our connected world, to create transparency for their connected devices and supply chains. Our platform handles connected devices and embedded systems across all industries, including those found in enterprises, healthcare, utilities, connected vehicles, manufacturing facilities, critical infrastructure, and government entities.
We are a fast-growing series-B company with a fully distributed workforce. Led by a team of seasoned experts, we are a mission-driven team passionate about arming our customers with the actionable insights, critical vulnerability data, and remediation guidance necessary to mitigate product risk and protect the connected attack surface. We are committed to a remote first culture.
BDR, East Coast
Location: Remote (East Americas)
Department: Marketing
Reports To: Vice President of Marketing
About the Role
Finite State is seeking a highly motivated BDR, East to drive pipeline generation and strategic account engagement across the East Americas region. Reporting to the VP of Marketing, this role serves as a critical bridge between marketing and sales, transforming demand generation, ABM programs, events, partner initiatives, and outbound campaigns into qualified pipeline opportunities.
This role works hand-in-hand with Account Executives to penetrate strategic accounts, engage buying teams, and create meaningful sales opportunities. The ideal candidate is a self-starter who thrives in a fast-paced environment, embraces a learn-it-all mindset, and is eager to build a career in cybersecurity.
What You'll Do
- Generate qualified pipeline and sales opportunities within assigned East Americas target accounts.
- Partner closely with Account Executives to develop account plans, map buying teams, identify key stakeholders and champions, and execute coordinated engagement strategies across target accounts.
- Execute outbound prospecting campaigns across email, phone, LinkedIn, video, and other channels.
- Follow up and qualify inbound leads generated through digital campaigns, events, webinars, content syndication, and partner programs.
- Support account-based marketing (ABM) initiatives by identifying buying team members, personalizing outreach, and driving engagement within strategic target accounts.
- Engage and build relationships with security, engineering, product, and executive stakeholders across complex buying teams, including CISOs, Product Security leaders, Application Security teams, DevSecOps leaders, Product Development executives, and Engineering leaders.
- Conduct account research and build account intelligence to uncover opportunities and drive engagement.
- Support regional events, executive dinners, trade shows, webinars, and field marketing programs.
- Maintain accurate opportunity, activity, and account data within Salesforce and sales engagement platforms.
- Consistently achieve and exceed pipeline creation and opportunity generation goals.
What We're Looking For
- 1–2 years of experience as a BDR, SDR, Business Development Representative, or similar pipeline generation role.
- Cybersecurity industry experience strongly preferred.
- Proven ability to prospect into enterprise organizations and generate qualified opportunities.
- Strong written and verbal communication skills.
- Highly organized and detail-oriented with excellent follow-through.
- Experience using Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, or similar tools.
- Comfortable working independently while collaborating effectively across teams.
Who You Are
- A go-getter who takes initiative and creates opportunities rather than waiting for direction.
- A self-starter who thrives in a fast-paced, high-growth environment.
- Curious, coachable, and eager to learn.
- Possess a learn-it-all mentality and continuously seek to improve your craft.
- Proactive, resourceful, and resilient when facing challenges.
- Motivated by achieving goals and contributing to team success.
- Excited to build a long-term career in cybersecurity and enterprise go-to-market.
Why Join Finite State
- Join a category leader transforming product security and software supply chain risk management.
- Work alongside experienced cybersecurity, product, sales, and marketing leaders.
- Gain exposure to enterprise sales, ABM, field marketing, strategic account development, and executive engagement.
- Competitive compensation package, benefits, and equity opportunity.
- Remote-first culture with opportunities to collaborate across teams and functions.
- Clear career progression path with established opportunities for advancement into senior business development, account executive, field marketing, demand generation, and broader GTM leadership roles.
Success Metrics
- Meetings booked.
- Qualified opportunities created.
- Pipeline generated.
- Target account engagement.
- Buying team penetration within strategic accounts.
- Contribution to East Americas pipeline and revenue goals.
About Finite State
At Finite State, we're on a mission to secure the connected world. Our platform empowers product security teams to detect vulnerabilities, manage software supply chain risks, and ensure compliance across complex device ecosystems. From IoT to critical infrastructure, we provide unparalleled visibility into firmware and software components, helping organizations protect their products and customers.
We move with urgency and intent — we’re transparent, own outcomes, put customers first, speak up, and learn fast — turning evidence into action. CLARITY is how we move fast without breaking trust.
- C - Customer first - Learn from customers. Ship with urgency.
- L - Leverage - Outsource the routine. Own the result.
- A - Agency - We take responsibility—end to end.
- R - Results - Ship value. Improve fast.
- I - Integrity - Speak up. Experiment boldly. Be kind.
- T - Transparency - Clear context. Faster decisions.
- Y - "Why" - Our mission—securing the connected products humanity depends on—is the reason Finite State exists. CLARITY is how we make that mission real, every day, at speed
Bold Innovation – We push boundaries, explore new ideas, and take initiative to solve complex problems.
The Finite State platform brings visibility and control to the supply chains that create connected devices and embedded systems—all in a simple to use platform and at the scale manufacturers need to keep device production on time and on budget. After unpacking and analyzing every file, configuration, and setting in a firmware build, the platform generates a complete bill of materials for software components, identifies known and 0-day vulnerabilities, shows a contextual risk score, and provides actionable insights that product teams can use to secure their software
We are proud to be an Equal Employer Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Finite State is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.
