Country Lead, Business Marketing, UK (Onsite) at Reddit

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Job Description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit is looking for an experienced and dynamic Business Marketing Lead for the UK to own and deliver our advertiser marketing strategy in support of growing one of our most important international markets.

As part of Reddit’s country-led go-to-market model, you will be the marketing lead for client-direct advertisers in the UK, working closely with UK Sales leadership and partnering with our UK Agency Marketing Lead, who focuses on relationships with agency holding companies.

You will shape how Reddit shows up to advertisers in the UK: defining the local market narrative, identifying growth opportunities, building demand, and bringing together the right marketing programmes to support acquisition, growth and retention across our customer base.

This is a broad, commercially focused role for a marketer who enjoys connecting strategy with execution. You’ll combine market insight, storytelling, demand generation, events and sales partnership to build an integrated marketing plan that supports Reddit’s UK revenue ambitions.

You’ll be part of Reddit’s European country marketing team, working closely with regional and global marketing specialists across Agency Marketing, Product Marketing, Insights, Marketing Operations, Communications and other cross-functional teams.

What You’ll Do

Build and Lead Reddit’s UK B2B Marketing Strategy

Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities.
Define a compelling UK market narrative and value proposition for Reddit, translating global positioning into locally relevant programmes and identifying opportunities for UK-first initiatives.
Partner with Sales leadership and Revenue Strategy & Operations teams to take a data-backed approach in prioritising audiences, categories and opportunities where marketing can have the greatest commercial impact.
Share and scale successful UK programmes and learnings with regional and global teams to help influence broader international growth.

Drive Demand and Revenue Growth

Develop integrated, full-funnel marketing programmes that support customer acquisition, growth and retention across Reddit’s UK advertiser base.
Build demand-generation programmes across channels such as events, digital campaigns,, partnerships, content and account-based marketing.
Work closely with Sales and Marketing Operations to ensure leads are effectively captured, nurtured and measured, using performance insights to improve conversion and future investment.
Develop the messaging and marketing assets needed to support UK pipeline-generation campaigns and sales activation.

Turn UK Market Insights Into Action

Stay close to developments across the UK advertising and media landscape, including competitor activity, category trends, advertiser needs and emerging opportunities.
Translate market intelligence into actionable insights for marketing strategy, sales programmes, messaging and content.
Partner with Reddit’s Insights teams to develop UK-specific research, data and thought leadership that strengthens our position with advertisers.

Create UK-Relevant Stories and Content

Build locally relevant narratives, case studies, category stories and product messaging that demonstrate Reddit’s value to UK advertisers.
Adapt global campaigns for the UK market while identifying when local customer needs warrant new, market-specific programmes.
Develop evergreen engagement programmes that create momentum beyond launch, with sustained engagement strategies designed to deepen advertiser understanding and adoption.
Partner with Communications and internal leaders to build a strong bench of spokespeople who can represent Reddit across important UK industry conversations.

Lead Reddit’s UK Industry Presence

Shape Reddit’s presence across the UK advertising and marketing industry.
Develop an annual programme of customer-facing activity spanning industry events, owned events, executive engagements, vertical programmes, acquisition events and strategic partnerships.
Work with internal teams and external partners to deliver high-impact experiences that strengthen relationships, create demand and support commercial priorities.
Measure the contribution of events and programmes to pipeline, customer engagement and business growth.

Be a Strategic Partner to UK Sales and Cross-Functional Teams

Act as a close marketing partner to UK Sales leadership, helping turn commercial priorities into effective marketing programmes.
Bring together regional and global teams across Product Marketing, Agency Marketing, Insights, Communications, Marketing Operations and other specialist functions to deliver against UK priorities.
Represent UK advertiser needs and market opportunities within broader regional and global planning.
Build strong relationships across teams, creating clarity around priorities and ensuring marketing activity remains focused on the highest-impact opportunities.

Own Marketing Investment and Performance

Manage the UK B2B marketing budget and investment plan, prioritising spend against the strongest growth opportunities.
Define success measures across pipeline contribution, marketing effectiveness, customer growth and product adoption.
Use performance data and market insight to continuously improve programmes, investment decisions and marketing strategy.
Communicate progress, opportunities and learnings to UK and regional leadership.

About You

You have 7+ years of B2B marketing experience, ideally within tech or digital media, advertising, technology or a related industry.
You have a strong understanding of the UK advertising landscape and how brands, agencies and media platforms operate within it.
You have experience developing and delivering integrated market or regional marketing strategies tied to commercial goals.
You are commercially minded and comfortable making data-backed decisions and connecting marketing activity to pipeline, revenue and customer growth.
You are a strong storyteller who can turn customer, market and product insights into compelling narratives and programmes.
You are equally comfortable setting strategy and getting hands-on to move important work forward.
You thrive in highly collaborative environments and know how to bring together specialists across multiple teams to deliver a shared outcome.
You are confident partnering with senior Sales leaders and navigating competing priorities in a fast-moving environment.
You are fluent in English.

Benefits

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Group Personal Pension Scheme with Employer match
Private Medical and Dental Scheme
Income Replacement Programs
Bike to Work scheme
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Benefits & Perks

Health & Wellness

Health Insurance

Medical insurance through Blue Shield, Kaiser, and Cigna for employees and dependents

Dental Insurance

Coverage for employees and dependents

Vision Insurance

Eye exams, glasses, and contacts

Life Insurance

Life and accidental death & dismemberment coverage is included in Reddit's benefits.

Disability Insurance

Reddit covers 100% of short-term and long-term disability premiums

Flexible Spending Account (FSA)

Pre-tax flexible spending account for healthcare expenses.

Health Savings Account (HSA)

A health savings account is available as part of Reddit's health benefits.

Mental Health Benefits

Mental health and coaching benefits available to all employees.

Gender Affirming Care

Coverage for gender-affirming medical care.

Pet Insurance

Pet insurance coverage for employees.

Wellness Programs

Monthly paid wellness day plus broad wellness reimbursement

Fitness Stipend

Reddit supports gym memberships and fitness costs through a wellness reimbursement.

Financial

401(k) / Retirement Plan

Traditional and Roth 401(k) options

401(k) Match

75% match on contributions up to $3,000, then 25% of contributions thereafter, subject to IRS annual limits

Equity / RSUs

RSUs for all employees, 4-year vesting (25% per year)

Performance Bonus

Performance-based bonus; sales roles also receive commission

Time Off

Unlimited PTO

Unlimited vacation, plus Reddit Global Days Off and a monthly paid wellness day

Unlimited Sick Days

Unlimited sick time, separate from vacation

Company Shutdown Days

Reddit Global Days Off when the whole company disconnects together, plus monthly global wellness days

Paid Holidays

Paid company holidays.

Remote & Equipment

Home Office Stipend

A home office workspace stipend included in Reddit's standard benefits.

Coworking Allowance

Reddit provides workspace and home office benefits.

Company Offsites / Retreats

Snoosweek, a company-wide week to collaborate on passion projects

Family & Care

Fertility Benefits

Reddit's careers page lists family planning funds as a benefit, alongside 4+ months of paid parental leave.

Parental Leave

More than four months of paid parental leave, listed on Reddit's careers page alongside family planning funds.

Adoption Leave

Family planning funds support adoption and surrogacy, alongside paid parental leave.

Caregiver Policy

Reddit's global benefit programs include caregiving support.

Professional Growth

Learning & Development Budget

Personal and professional development funds for classes, courses, or conferences

Conference Attendance

Funded attendance at industry conferences for professional development.

Mentorship Program

Internal mentorship and leadership training programs for career development.

Culture & Perks

Employee Resource Groups

Eleven active ERGs including Ability, Allyship, Black People Reddit, LGBTQ Snoo, Trans@Reddit, Women Eng, and Women in Product

Team Events & Social Budget

Company-sponsored outings, happy hours, and family events.

Frequently Asked Questions

Which countries can I work from remotely at Reddit?

Current openings list remote eligibility in the United States, Canada (British Columbia and Ontario), the United Kingdom, Ireland, Germany, and the Netherlands. Reddit also keeps offices open in cities like San Francisco, New York, Chicago, Los Angeles, Toronto, London, Berlin, Amsterdam, Dublin, and Sydney, so remote employees near a hub can drop in whenever they like.

What support does Reddit give remote employees for their workspace?

Reddit lists workspace and home office benefits among its published perks, so equipment and home office costs are supported, and its Ireland careers site additionally names a monthly cell phone allowance. Reddit publishes no amount for either, and no coworking allowance appears on any page Reddit controls, so treat any specific figure you see elsewhere as unconfirmed.

Which benefits stand out most at Reddit?

Reddit publishes more than four months of paid parental leave for all parents, with no split between birthing and non-birthing parents, alongside family planning funds. Time off is flexible rather than accrued, and everyone gets company-wide Reddit Global Days Off on top of it. Personal and professional development funds round out the package. Reddit publishes no amount for the family planning or development funds.

Does Reddit publish salary ranges?

Yes for US roles. Reddit shares base salary ranges on all US-based job postings regardless of state, using standardized pay bands by function, level, and location. Compensation also includes restricted stock units for all employees and commission for sales roles.

Which teams hire remotely and which are office-based?

Engineering, data science, product, and security roles are posted overwhelmingly as remote, especially in the US and Canada. Sales and some revenue roles are tied to office hubs such as New York, Los Angeles, San Francisco, Chicago, Toronto, London, Berlin, and Amsterdam, so expect an in-office component there.