DTC E-Commerce Marketing Manager

Our client is an established, fourth-generation family jewelry business specializing in matching bridal ring sets. The company is profitable, growing, and uses internally built systems powered by Claude and Lovable.

Its customers make high-value, emotional purchases, and its marketing approach is built around trust and nurture rather than impulse volume.

Role Overview

The DTC E-commerce Marketing Manager will take over the day-to-day marketing function currently managed by the CEO, owning everything that creates an order.

The role covers paid ads, email and SMS, organic social, promotions, site conversion, and follow-up on inbound leads. Everything after the order is managed by a separate operations lead.

The DTC E-commerce Marketing Manager will lead a small team of specialists across outbound sales, email and SMS, organic social, and design. The team handles execution, while this role sets priorities, writes briefs, maintains standards, and brings the different functions together into one funnel.

This person will personally own strategy, the promotional calendar, weekly performance reporting, conversion experiments, and creative direction from day one.

Location

Fully Remote (Work from Home) | 9:00 AM - 5:00 PM EST

Key Responsibilities

Full-Funnel Marketing

• Own the day-to-day marketing function across paid ads, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up.
• Set priorities across the different marketing functions.
• Bring the different marketing functions together into one funnel.
• Own marketing strategy.
• Own the promotional calendar.
• Own weekly performance reporting.
• Own conversion experiments.

• Own creative direction.

Team Leadership

• Lead a small team of specialists across outbound sales, email and SMS, organic social, and design.
• Set priorities for the team.
• Write clear briefs for specialists responsible for execution.
• Maintain standards across the team’s work.

• Manage the inbound lead pipeline without personally making sales calls.

Paid Advertising

• Own paid advertising creative direction from day one.
• Co-pilot campaigns with a test budget by month three.
• Progress toward full paid media ownership with guardrails around month five.

• Follow written, metric-based criteria and timelines for paid media budget authority.

Hands-On Execution

• Step into hands-on execution when running a new experiment or when a marketing function has a gap.
• Prove out new initiatives before handing them off to the team.
• Automate work with AI when appropriate.
• Direct and critique creative rather than personally designing it.

• Direct and critique email work rather than personally writing every email.

Site & CRO Coordination

• Own conversion experiments.
• Specify requests for site and CRO changes.
• Brief site and CRO changes into the development queue.

• Work with the existing development function rather than building internal tools or the website.

Qualifications

Experience

• 4–8 years of experience in e-commerce or DTC marketing.
• 2+ years of experience leading a small team or specialists.
• Proven experience owning e-commerce marketing for a multimillion-dollar brand or business, with responsibility for driving revenue across multiple marketing channels.
• Hands-on experience managing significant paid media budgets, ideally $50K–$100K+ per month across Google Ads and Meta Ads.
• Experience owning paid media performance, testing, optimization, and ROAS/CAC targets.
• Experience across paid social and search, lifecycle email and SMS, CRO, and promotions.
• Higher-ticket, considered-purchase experience is a strong plus.

• Jewelry knowledge is not required.

Skills

• Strong understanding of paid social and search.
• Strong understanding of lifecycle email and SMS, with Klaviyo preferred.
• Strong understanding of CRO and promotions.
• Fluency in ROAS, CAC, AOV, contribution margin, and GA4.
• Ability to consider sample sizes before drawing conclusions.
• Ability to set priorities and write clear briefs.
• Ability to provide creative direction and critique.
• Daily experience using Claude or an equivalent AI tool for real work.
• Experience building with Lovable, Replit, or Cursor is a strong plus.

• Ability to make a case and then commit once a decision has been made.

What Success Looks Like

• The DTC E-commerce Marketing Manager takes over the day-to-day marketing function from the CEO.
• Paid ads, email and SMS, organic social, promotions, site conversion, and inbound lead follow-up are managed as one funnel.
• The marketing team receives clear priorities, briefs, and standards.
• Strategy, the promotional calendar, weekly performance reporting, conversion experiments, and creative direction are consistently owned.
• Paid media responsibility progresses according to the written, metric-based ramp.

• New experiments and temporary execution gaps are handled directly before being handed off to the team or automated with AI.

Opportunity

This role offers the opportunity to own the demand side of a growing business while working directly with the CEO. The DTC E-commerce Marketing Manager will take ownership of the marketing functions responsible for creating orders, lead a small team of specialists, and work within an AI-forward environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets