Trade & Growth Marketing Manager

Our client is an established consumer packaged goods brand with more than 60 years in the market and national distribution across leading grocery, mass, and club retailers. The business operates with a lean, data-driven team and is actively investing in AI to improve speed, quality, and execution across the organization.

Role Overview

The Trade & Growth Marketing Manager will lead commercial marketing initiatives that create value for retail and wholesale partners while supporting profitable D2C growth. The role will use retailer, point-of-sale, and campaign data to strengthen buyer-facing materials, execute measurable growth campaigns, and improve marketing efficiency through practical AI-enabled workflows.

This is a hands-on, commercially focused role combining B2B retail and CPG marketing, paid campaign optimization, sales enablement, and AI-supported marketing execution. The role reports directly to leadership and may eventually collaborate with or manage a creative resource.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Trade Marketing & Retailer Value

• Develop B2B marketing initiatives that keep the brand relevant and valuable to retailers, distributors, and wholesale partners.
• Turn product, category, point-of-sale, routing, and sales data into clear insights and compelling retailer-facing messaging.
• Support retailer conversations, resets, launches, category reviews, and commercial priorities with relevant marketing materials.
• Identify opportunities to keep the brand top-of-mind with retail buyers through targeted communications, newsletters, industry opportunities, and thought leadership.

• Partner closely with leadership and sales to align marketing with commercial priorities and retailer relationships.

Growth Marketing & Paid Campaigns

• Plan, launch, manage, and optimize paid campaigns tied to clear business outcomes.
• Build structured A/B tests across messaging, audiences, creative, offers, and landing pages.
• Analyze performance data to determine which campaigns, content, and channels are driving meaningful engagement, leads, and revenue.
• Support D2C growth through conversion-focused social media, paid media, and content.

• Recommend new growth opportunities based on campaign performance, buyer behavior, and market insights.

AI-Enabled Marketing & Content

• Use modern AI tools to improve content creation, campaign testing, research, reporting, and day-to-day marketing workflows.
• Create polished, brand-aligned content for social media, paid campaigns, retailer communications, and sales initiatives.
• Build efficient workflows that reduce manual work while maintaining creative judgment and brand quality.
• Use AI to support creative ideation, content variations, influencer or UGC research, reporting, and campaign optimization.

• Evaluate emerging AI tools and recommend practical applications for the marketing function.

Sales Enablement & Presentations

• Adapt existing master decks, brand materials, and templates for specific retailer conversations and opportunities.
• Turn data and leadership direction into polished sales decks, buyer presentations, one-sheets, and commercial materials.
• Tailor presentations to specific audiences while maintaining strong visual and commercial relevance.

• Standardize and streamline sales-material creation through templates and AI-supported processes.

Analytics, Reporting & Collaboration

• Track campaign performance, lead activity, engagement, conversion, and revenue contribution.
• Develop clear reports and recommendations that help leadership determine what to scale, adjust, test, or stop.
• Work closely with leadership, sales, and creative resources to align marketing activities with growth goals.

• Take ownership of projects and proactively contribute ideas in a fast-moving, lean environment.

Qualifications

Experience

• 4+ years of experience in trade marketing, growth marketing, B2B retail marketing, CPG marketing, or a related commercial marketing role.
• Experience supporting retailers, distributors, wholesale partners, or consumer brands is strongly preferred.
• Hands-on experience managing paid campaigns and using A/B testing to improve performance.

• Experience creating sales decks, retailer presentations, category materials, or other buyer-facing collateral.

Skills

• Strong understanding of paid media, audience targeting, campaign optimization, conversion, and performance reporting.
• Ability to work with sales, point-of-sale, campaign, and customer data to identify growth opportunities.
• Strong presentation, storytelling, and visual communication skills for buyer-facing and commercial materials.
• Proficiency with modern AI tools for content creation, research, automation, and marketing workflows.
• Familiarity with platforms such as Meta, Google, LinkedIn, Canva, Figma, analytics platforms, CRM systems, and email marketing tools.
• Ability to use AI-supported processes while maintaining creative judgment and brand quality.
• Strong analytical and creative judgment with the ability to move between data, strategy, content, and execution.

• Strong organization and ability to work proactively with senior leadership in a lean environment.

What Success Looks Like

• Retailer-facing marketing becomes more data-driven, polished, and consistently valuable.
• Sales decks and commercial materials are completed faster and better tailored to each opportunity.
• Paid campaigns and content are actively tested and optimized against business outcomes.
• Leadership has clear visibility into what is driving results and where to invest further.
• AI is embedded into marketing workflows in ways that improve execution without compromising brand quality.

• Marketing makes a measurable contribution to retailer engagement, D2C conversion, and revenue growth.

Opportunity

The Trade & Growth Marketing Manager will have the opportunity to own a high-impact commercial marketing function within an established national consumer brand, working directly with leadership to modernize marketing execution and support continued retail and D2C growth.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets