Influencer Marketing Specialist

Our client is a growing consumer brand in the food and wellness space focused on expanding its digital presence and building meaningful relationships with creators and its online community. As the company continues to grow its influencer, affiliate, and ambassador programs, they are seeking an execution-focused marketing professional to support the day-to-day expansion of these initiatives.

Role Overview

The Influencer Marketing Specialist will be responsible for supporting the company’s existing Influencer Marketing Manager with the day-to-day execution and expansion of influencer, affiliate, and ambassador programs.

This is a hands-on, execution-focused role rather than a strategic leadership position. The ideal candidate is highly organized, relationship-driven, and comfortable communicating directly with creators and agencies.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Influencer Sourcing & Outreach

• Research and identify relevant influencers, creators, affiliates, and brand ambassadors aligned with the company’s audience and brand.
• Conduct proactive creator outreach through email, Instagram DMs, talent agencies, and other relevant channels.
• Build and maintain a consistent pipeline of prospective creator partnerships across Instagram and TikTok.
• Evaluate prospective creators based on brand alignment, audience relevance, content quality, and partnership potential.

• Maintain consistent follow-up with prospective partners to move opportunities forward.

Influencer & Agency Relationship Management

• Own day-to-day communication with influencers, creators, and talent agencies.
• Build and maintain strong relationships with creator partners throughout the partnership lifecycle.
• Serve as a reliable point of contact for creators and agencies while coordinating closely with the Influencer Marketing Manager.
• Maintain consistent communication regarding partnership expectations, timelines, deliverables, and outstanding requirements.

• Help strengthen long-term relationships across the company’s influencer, affiliate, and ambassador network.

Negotiations & Contract Coordination

• Communicate with creators and talent agencies regarding rates, partnership terms, timelines, and expectations.
• Support rate negotiations within established budgets and guidelines.
• Coordinate contract updates, distribution, signatures, and related follow-up.
• Ensure partnership terms and outstanding requirements remain organized and clearly documented.

• Track negotiation and contract status to prevent delays in campaign execution.

Campaign Coordination & Execution

• Support influencer partnerships from initial outreach through campaign execution and follow-up.
• Track creator communications, campaign status, deadlines, contracts, deliverables, and outstanding action items.
• Coordinate closely with the Influencer Marketing Manager on creator selection, campaign direction, approvals, and deliverables.
• Ensure partnerships continue progressing according to established timelines.

• Take on greater ownership of campaign execution as familiarity with the brand and its creative standards develops.

Community Engagement

• Engage strategically with relevant influencer and creator content through likes, comments, and other interactions.
• Build awareness and familiarity with prospective creator partners before and during outreach.
• Support community-building initiatives around influencer, affiliate, and ambassador programs.

• Identify relevant creators and emerging opportunities through ongoing community engagement.

Creative Support

• Evaluate social-first, influencer, and UGC content with a strong understanding of what makes content engaging and effective.
• Contribute creative observations and recommendations when reviewing creator opportunities and content.
• Navigate Figma and make basic adjustments to existing creative assets when needed.
• Provide light support with video editing, static content, or other digital creative needs when appropriate.

• Support additional creative or email marketing initiatives when relevant to influencer campaigns.

Qualifications

Experience

• 3–4 years of experience in influencer marketing, creator partnerships, affiliate marketing, social media, or a related field.
• Hands-on experience researching, sourcing, and conducting outreach to influencers and creators.
• Experience communicating and negotiating directly with influencers and/or talent agencies.
• Experience supporting influencer partnerships from initial outreach through campaign execution and follow-up.
• Experience managing multiple creator relationships, conversations, contracts, and campaign timelines simultaneously.
• Experience with DTC, CPG, food and beverage, wellness, or other consumer brands is a plus.
• Experience supporting affiliate or brand ambassador programs is highly valuable.
• Experience providing light creative or content support is a plus.

• Email marketing experience is a nice-to-have but not required.

Skills

• Strong relationship-building and negotiation skills with the ability to confidently communicate with creators, influencers, and talent agencies.
• Strong understanding of Instagram influencer marketing and familiarity with the TikTok creator ecosystem.
• Strong creator sourcing and outreach capabilities across email, social media, talent agencies, and other relevant channels.
• Strong organizational skills with the ability to manage multiple creator conversations, negotiations, contracts, deadlines, and partnerships simultaneously.
• Strong creative instincts with an understanding of social-first, influencer, and UGC content and what contributes to engaging content.
• Working knowledge of Figma and the ability to make basic adjustments to existing creative assets is a strong plus.
• Basic video editing and static content creation capabilities are valuable additions to the core influencer marketing skill set.
• Ability to maintain organized creator pipelines and ensure consistent follow-up throughout the partnership process.
• Ability to work within an established influencer marketing program while supporting the priorities and direction of a senior marketing leader.

• Proactive and detail-oriented approach with strong follow-through across outreach, negotiations, contracts, and campaign execution.

What Success Looks Like

• A strong pipeline of relevant influencer, affiliate, and ambassador prospects is consistently maintained.
• Proactive outreach regularly converts into high-quality creator partnerships.
• Strong relationships are developed and maintained with influencers, creators, and talent agencies.
• Creator negotiations remain aligned with established budgets and partnership guidelines.
• Contracts, communications, campaign timelines, and follow-ups remain organized and move efficiently.
• Influencer and ambassador presence continues expanding across Instagram and TikTok.
• Creator partnerships remain aligned with the brand’s audience and creative standards.
• The Influencer Marketing Manager receives meaningful day-to-day execution support across sourcing, outreach, relationships, negotiations, and campaign coordination.

• The Influencer Marketing Specialist gradually develops greater ownership of campaign execution as their familiarity with the brand grows.

Opportunity

This is an opportunity to join a growing consumer brand and play a hands-on role in scaling its influencer, affiliate, and ambassador programs. As the Influencer Marketing Specialist, you will work closely with an experienced marketing team and company leadership while developing relationships across the creator ecosystem.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets