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Product Manager - Growth
Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions — offering them creative freedom, ownership, and a direct connection to their audiences.
We're growing fast. Millions of readers come to Substack directly every month, and our app is the primary destination for our most engaged users. We're looking for a rare hybrid — someone who thinks like a product manager, works closely with engineers, and has deep expertise in the organic growth levers that compound over time: SEO, ASO, and new user onboarding.
This is a new role on the Growth team and a product role first. You'll own the organic side of our user acquisition flywheel, ensuring that Substack is discoverable at every surface where people are looking for great writing and ideas, and that when they find us, the experience from first click to first subscription is as frictionless as possible.
You'll report to the Head of Growth. You'll work most closely with the Activation team on the onboarding and post-onboarding arc, and with Growth Marketing on ASO, paid-to-organic handoffs, and bespoke App Store landing pages.
This is a hybrid role in the truest sense: you'll write PRDs and work with engineers one day, and audit keyword rankings or optimize an App Store listing the next. You should be comfortable in both modes and know which one the moment calls for.
Substack Is quickly becoming much more than just an email newsletter product. Our app is the newest and most valuable strategic asset as it is a force multiplier in the growth of the homegrown Substack network, which has propelled Substack to become a cultural phenomenon that millions of people come to daily. You'll operate at the center of this growth, with the product and engineering partnership, the data access, and the mandate to accelerate the organic flywheel.
Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation range for this role is $190,000–$230,000. Final offer amounts are determined by multiple factors including candidate experience and expertise.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We're seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we'd love to meet you.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
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USD 190,000 - 230,000
Annually
Health Insurance
Parental Leave
Unlimited PTO
Paid Holidays
Company Shutdown Days
Home Office Stipend
Internet Stipend