Real Estate Lead Generation & Leasing Assistant - Freelance, Remote

The Impact you’ll make

• Create and publish rental listings using provided photos, videos, and property information on relevant platforms such as Zillow, Craigslist, and Facebook.
• Identify additional advertising channels and practical strategies to increase listing visibility, attract prospective renters, and generate qualified inquiries.
• Monitor incoming rental inquiries, track lead sources and follow-up activity, and recommend improvements to listing performance.
• Support the goal of filling 20 vacant apartment units within 30 days through consistent, proactive lead generation and follow-up.

• Make outbound calls to prospective tenants, respond to inquiries, and schedule property viewings with the property manager.
• Follow up with prospective renters through calls, texts, and emails to maintain engagement and move inquiries toward scheduled viewings.
• Coordinate lease renewal outreach and maintain organized records of pending renewals and follow-up actions.
• Support consistent communication with prospective and existing residents while following approved leasing procedures and screening criteria.

• Manage and organize the executive's Gmail inbox, including prioritizing important messages, identifying opportunities, and following up on outstanding communications.
• Maintain the executive's calendar, coordinate appointments, and ensure important commitments and follow-up tasks are tracked.
• Identify recurring administrative bottlenecks and implement practical improvements to help the executive stay organized and focused on business priorities.
• Use sound judgment to determine what requires immediate attention, what can be handled independently, and what needs escalation.

• Conduct LinkedIn outreach to local property managers and relevant contacts to build relationships and identify potential business opportunities.
• Contact prospective and previous customers for the plumbing business to support lead follow-up, appointment scheduling, and customer re-engagement.
• Upload provided videos and images to relevant social media and professional platforms to increase visibility and support outreach efforts.
• Maintain organized outreach records and follow-up lists to ensure leads and customer opportunities are not overlooked.

• Conduct outbound collections calls using reports and instructions provided by the executive.
• Track collection follow-ups, document call outcomes, and escalate unresolved issues according to established procedures.
• Coordinate with the executive and property manager to keep outstanding tasks, resident communications, and operational priorities moving forward.
• Use available tools and AI solutions to streamline administrative tasks, organize information, and improve overall workflow efficiency.

Skills, Knowledge and Expertise

• Proven experience in lead generation, prospect outreach, or a related role that demonstrates the ability to attract and convert inquiries into business opportunities.
• Experience creating, publishing, or managing online listings, digital advertisements, or social media content to generate leads or customer inquiries.
• Experience conducting outbound calls, following up with prospects, and scheduling appointments or viewings.
• Strong administrative and organizational skills, including email management, task tracking, and proactive follow-through.
• Demonstrated ability to work independently, exercise sound judgment, and take ownership of results without constant supervision.

• Lead Generation & Prospecting: Knows how to identify relevant audiences, increase listing visibility, generate inquiries, and follow up consistently.
• Digital Listing Management: Comfortable publishing property listings, organizing photos and videos, and maintaining accurate listing information across online platforms.
• Proactive Executive Support: Anticipates needs, identifies gaps, and takes action without waiting for instructions on every task.
• Communication & Outreach: Confident handling outbound calls, professional messages, appointment coordination, and relationship-building.
• Organization & Time Management: Can manage multiple priorities, maintain reliable tracking systems, and ensure important tasks do not fall through the cracks.
• AI & Technology Proficiency: Comfortable using AI tools such as Claude to research ideas, improve workflows, organize information, and work more efficiently.
• Problem-Solving & Initiative: Uses common sense, logical thinking, and sound judgment to identify practical solutions and recommend process improvements.
• Accountability & Results Orientation: Takes responsibility for deliverables, tracks progress, and focuses on measurable business outcomes.

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

• You enjoy taking ownership of business challenges and finding practical ways to solve them.
• You understand that generating leads requires more than posting an advertisement; it involves testing approaches, following up consistently, and improving results.
• You are comfortable making outbound calls, reaching out to new contacts, and following up with prospective customers and tenants.
• You can manage administrative responsibilities while keeping the most important business priorities at the forefront.
• You are resourceful, technologically comfortable, and interested in using AI to work smarter.
• You prefer working as a trusted partner who anticipates needs, proposes improvements, and acts independently rather than waiting for step-by-step instructions.

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• Monday- Friday, 9am-5pm Central Time

• $7 per hour
• No benefits package included

Benefits