Sales Director (SaaS / Remote / Spanish / Spain)

Ready to own it, build it, and grow it?

About us:

We are Publitas! We’re a remote-first, fast-growing SaaS company helping brands turn static content into digital discovery experiences that drive results.

We’re not about busywork, hierarchy, or hand-holding. We hire sharp minds, trust them fully, and measure success by real results, not noise. If you thrive in autonomy, challenge, and high ownership, you’ll love it here.

As we continue to grow in key European markets, including Spain, we’re seeking a Spanish-speaking Sales Director to own and drive revenue across this region.

This role is for you if you…

• You have 8+ years of experience in B2B sales, with a strong track record in SaaS and consultative selling.
• You are very senior in the Spanish retail and e-commerce landscape — you understand market dynamics, key players, buying cycles, and what drives value for retailers and brands in Spain.
• You speak and write fluent Spanish (native or near-native) — this is non-negotiable.
• You have proven experience leading complex enterprise and mid-market deals end-to-end, from pipeline build to close.
• You’ve consistently hit and exceeded revenue targets in competitive markets.
• You are a strategic thinker who can translate customer pain into business outcomes and long-term partnerships.
• You’re comfortable working fully remote and async, using tools like HubSpot, Slack, Zoom, and modern sales enablement stacks.

• You’re a self-starter who thrives on ownership, pace, and building something bigger than yourself.

This role is NOT for you if you…

• Need layers of process or someone to constantly tell you what to do
• Prefer “business as usual” over change
• Want a team where mediocre is okay
• Have never worked remotely and think async means “lonely”
• Are waiting for permission instead of taking initiative
• Don’t enjoy hands-on selling alongside strategic leadership

Requirements

The work you’ll do…

As a Sales Director at Publitas, you will own revenue growth in Spain, focusing on new business and market expansion. In more detail:

• Own the Spanish market: build and execute a high-impact go-to-market strategy for retail and e-commerce customers across Spain.
• Drive new ARR: manage the full sales cycle — prospecting, discovery, demos, negotiation, and close — with a strong focus on value-based selling.
• Build a healthy pipeline: consistently generate and develop qualified opportunities in close collaboration with Marketing.
• Lead complex deals: navigate multi-stakeholder buying committees and win high-value enterprise and mid-market customers.
• Be the retail/e-commerce expert in Spain: bring sharp market insights, competitive intelligence, and customer feedback to shape our positioning and approach.
• Partner with Customer Success: ensure clean handovers, align on expansion opportunities, and keep the customer journey tight.
• Collaborate cross-functionally with Product and Marketing to improve product-market fit and unlock growth opportunities.
• Forecast accurately and communicate clearly on performance, risks, and opportunities.

• Represent Publitas externally: at key Spanish retail events, customer meetings, and industry moments where it matters.

Who you are…

• Revenue owner: You take full responsibility for outcomes, not just activities.
• Retail/e-commerce insider: You know the Spanish market deeply and can speak the customer’s language — commercially and culturally.
• Strategic closer: You don’t just sell features; you sell impact and long-term value.
• Pipeline builder: You create momentum — you don’t wait for it.
• High-trust communicator: Clear, persuasive, and strong in Spanish and English with senior stakeholders.
• Remote-first operator: You work effectively async, manage your time well, and don’t need close supervision.

• Builder mindset: You enjoy shaping approach, testing ideas, and growing a region like it’s your own business.

What We Provide to Help You Win…

• €60,000–€80,000 gross annual base salary, in addition we offer an uncapped variable compensation plan (VCP)—your earning potential is directly tied to your performance.
• 25 vacation days + your local national holidays
• A top-tier MacBook and remote-ready gear
• Monthly wellness budget to invest in your health
• Co-Working allowance
• Events, training, or courses that directly and primarily contribute to your work at Publitas
• Free books on Kindle and Audible
• Free Publitas Swag (merchandise)

At Publitas, we see AI as a core lever for performance, efficiency, and innovation. We expect all team members to actively use AI in their daily work to improve quality, speed, and output.

Depending on the role, this ranges from effectively using AI tools in day-to-day workflows to designing and scaling AI-driven systems. We are not looking for candidates who are “AI-curious”; we look for people who already use AI to do better work and can demonstrate tangible impact.