Publitas

The Publitas story starts in a pub: CEO Guillermo Sanchez sketched the idea while at Deloitte, tired of carrying stacks of trade magazines. The first concierge MVP ran out of his living room in 2006. Publitas has grown from a three-person operation into a platform serving over 2,000 customers, all without venture capital.

The team is fully remote and async-first, spanning 30+ nationalities across 24+ countries. Their cultural manifesto, hosted publicly at values.publitas.com, codifies how they operate, and Meeting Free Fridays are a protected ritual for focused work and reflection. Once a year, the entire team meets in person at a surprise location to align on plans for the year ahead. Publitas now runs a portfolio of brands beyond the core platform, including Folders.nl in the Netherlands and PromoButler.be, the largest promotional flyer platform in Belgium.