Job Description
About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
About the team
The Product team is responsible for driving lead generation and management of leads. We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand.
The marketing products OS team focuses exclusively on products that can demonstrate lead generation and drive up engagement, adoption in target segments. This team handles multiple product areas including Dashboard and Reporting, Blogging, Social Planner, Email Marketing, Chat widget, Affiliate manager, Chat Widget, Template Library, Brand Boards etc.
HighLevel is an exciting place to work as it gives adrenaline to build and help our user base.
We take care of our team so our team can take care of our users
It’s never somebody else’s job - Take ownership as a company owner
We are passionately focussed on adding value for our users
We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters
A good innovative idea always gets tested and we deliver based on feedbacks
We embrace that improvement is constant and iterative.
Constant Learning Growth graph - You will learn how to scale B2B SaaS Startup and build relevant, impactful products for customers
We are do-ers and go-getters to achieve team adoptions.
Role Overview
We're looking for a Senior Product Manager to lead the strategy and execution for our Template Library, Brand Board, and Countdown Timer initiatives.
You'll own the end-to-end product vision for how agency owners, subaccount users, marketers, and end customers create on-brand assets at scale, codify their business DNA, and drive urgency-based conversions inside HighLevel — turning fragmented design assets, brand identity, and conversion tooling into a unified, AI-powered creation ecosystem that spans every product surface.
This is a highly strategic, cross-cutting role with outsized impact on time-to-value, agency monetization, brand consistency, and conversion lift — transforming three foundational platform capabilities into category-defining products that can replace best-in-class point solutions (Canva-class design surfaces, Google Pomelli-style brand systems, Deadline Funnel, and Elfsight).
What You'll Own
1. Strategy & Vision
Own the north-star vision and roadmap for:
Template Library (multi-product, marketplace-ready, AI-enhanced creation engine)
Brand Board (centralized business DNA that flows into every HighLevel product)
Countdown Timer (multi-surface, dynamically synced, conversion-focused engagement primitive)
Translate company strategy into clear, measurable product outcomes (e.g., template adoption, agency template revenue, brand-board attach rate, cross-product asset reuse, timer-driven conversion lift, replacement of third-party tools like Deadline Funnel and Elfsight).
Map and deeply understand the ecosystem: agency owners, agency designers/marketers, subaccount users, end customers, template creators (monetizing agencies), and enterprise stakeholders standardizing brand at scale.
2. Product Specific Responsibilities A. Template Library: Own the end-to-end vision for a multi-product template catalog spanning 12+ HighLevel surfaces, from niche-based discovery and agency template monetization to a Canva-class, AI-native creation engine — enabling users to generate, clone, and customize on-brand assets from a prompt or URL.
B. Brand Board: Build and maintain HighLevel's single source of truth for business identity — capturing logos, colors, typography, and voice — and ensure those values propagate automatically across every product surface, with a roadmap toward AI-powered brand extraction, smart drift detection, and generative brand asset creation.
C. Countdown Timer: Own a multi-surface conversion primitive that embeds across funnels, sites, and emails with dynamically synced urgency, expanding into a full conversion platform that replaces Deadline Funnel and Elfsight with evergreen timers, behavioral triggers, smart expiry actions, and measurable conversion analytics.
3. Execution & Cross-Functional Leadership
Translate vision and PRDs (Template Library platform, Brand Board, Countdown Timer) into prioritized, outcome-driven roadmaps and shipped outcomes.
Run structured discovery: customer interviews (agency owners, agency designers, end customers), prototype testing, workflow audits, and competitive analysis (Canva, Figma, Webflow templates, Google Pomelli, Deadline Funnel, Elfsight, and emerging AI design tools).
Collaborate closely with:
Engineering to plan, scope, and deliver platform-quality releases — especially given the cross-product integration surface area
Design to build intuitive, scalable UX for creation, brand setup, and timer configuration
AI/ML to ship generative templates, brand extraction, and clone-any-asset capabilities
Data/Analytics to instrument metrics, prove conversion lift, and measure marketplace and adoption health
Sales/CS/Support to shape enablement, packaging, monetization mechanics, and feedback loops
Partner/Marketplace teams for the agency template monetization motion (creator onboarding, payouts, governance)
Drive alignment and narrative: clearly communicate tradeoffs, decisions, and progress to stakeholders and leadership.
What You'll Bring
8+ years in Product Management
Experience in one or more of:
Template, design, or creation products (Canva-class, Figma, Webflow, email/landing-page builders)
Brand systems, design systems, or DAM (digital asset management) products
Marketplace or creator-monetization platforms (template marketplaces, app stores, plugin ecosystems)
Conversion/marketing tools (timers, popups, personalization, A/B testing, urgency widgets)
Cross-product platform surfaces that integrate into many product areas
Strong design and creation product sensibility — you have opinions about editor UX, "make it mine" flows, and what makes a creation product feel magical
Strong analytical and technical fluency:
Comfortable partnering with Engineering/Data/AI on data flows, generative pipelines, and integration patterns
Can define robust metrics for adoption, monetization, and conversion lift
Can reason about APIs, embeds, multi-product integration, and scalable configuration frameworks
Proven track record of moving business metrics (adoption, retention, expansion, monetization, conversion)
Bonus: experience shipping AI-powered creation features, marketplace mechanics, or replacing established third-party tools with native capabilities
Demonstrated ability to lead without authority, influence cross-functional partners, and drive alignment across Product, Engineering, Design, Data, AI, and GTM
Excellent written and verbal communication; can create crisp narratives for executives and individual contributors
How Success Will Be Measured (First 12 Months)
A clear, aligned 12–18 month roadmap for Template Library, Brand Board, and Countdown Timer is defined and in execution
Meaningful improvements in:
Template adoption and breadth (templates used per account, cross-product template usage, time-to-first-asset)
Agency template monetization (creators onboarded, templates listed, GMV from agency-created templates)
Brand Board attach and propagation (% of accounts with a completed Brand Board, % of assets created using Brand Board values, multi-product reuse)
Countdown Timer adoption and impact (timers deployed across funnels/sites/emails, measurable conversion lift, displacement of Deadline Funnel/Elfsight usage among customers)
AI feature adoption (usage of AI-generated templates, clone-any-asset, brand auto-extraction) — with a credible path to "AI-first" creation
Strong internal adoption and understanding of these capabilities by Sales, CS, and Support (enablement, demos, consistent positioning)
You are seen as the single-threaded owner and strategic leader for creation, brand, and conversion-engagement primitives across the platform
