Analytics Lead, Full Stack (Consumer Analytics)

The Risk & Analytics team makes crucial decisions that direct Affirm’s business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing campaigns to fund. We analyze performance not just to report on it, but to determine where to invest resources for maximum impact through building tools and analytical frameworks. We take ownership of the entire analytical lifecycle, from initial question to final business decision, ensuring Affirm grows efficiently and intelligently.

After building a market-leading BNPL network, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the Affirm Marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.

We’re looking for a Marketplace Analytics Lead to help architect and optimize the economic engine of our marketplace, balancing supply, demand, pricing, and user experience to drive sustainable growth. This is a high-impact IC role at the intersection of product, growth, and marketplace strategy.

What You’ll Do

• Own marketplace monetization and economics, balancing merchant supply, consumer demand, and pricing to drive engagement, conversion, and profitability
• Monitor marketplace performance and adjust strategies based on engagement, relevance, merchant outcomes, LTV, and overall health
• Build and maintain dashboards and reporting to track key Marketplace KPIs and enable data-driven decisions
• Partner with Sales, Client Success, and Marketing to grow marketplace partners and increase merchant value
• Collaborate with Product and Engineering to improve the effectiveness, competitiveness, and relevance of Marketplace inventory and offers
• Analyze supply-side dynamics, including incentives, pricing, and placement, to understand elasticity and drive incremental GMV
• Lead analyses and experiments to test and refine new placements and optimize marketplace performance
• Conduct loan-level profitability analyses to ensure offers align with credit and financial goals while balancing consumer and merchant value
• Evaluate affiliate portfolio performance by integrating network data, identifying trends, and assessing the incremental impact of merchant-funded incentives

What We’re Looking For

• 7+ years in analytics, with experience in marketplaces, ads/affiliate ecosystems, or two-sided platforms
• Strong intuition for supply-demand dynamics, pricing, and marketplace tradeoffs
• Experience with data tools such as SQL, Python, DBT, Sigma; comfortable managing ETLs and working with engineering teams to optimize data pipelines
• Strong curiosity and bias toward leveraging AI tools to accelerate analysis, automate workflows, and increase personal and team productivity
• Experience working cross-functionally with Product, GTM, and Engineering
• High ownership, strong judgment, and a bias toward action

Pay Grade - M
Equity Grade - 8

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000
USA base pay range (all other U.S. states) per year: $164,000 - $224,000