Director, Product Marketing - International (EMEA & APAC)

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster.

We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our customers include brands like Intuit, Cox Communications, Hilton, and CarMax, and we’ve been recognized by Forbes and Bain as one of the top private AI companies in the world.

We are seeking an exceptional Director of Product Marketing, International (EMEA & APAC) to lead regional go-to-market strategy, narrative, and field alignment across our international markets. This role will serve as the connective tissue between global product marketing and regional go-to-market teams, ensuring Cresta’s platform is positioned, evangelized, and activated in ways that resonate with local buyers, markets, and competitive dynamics.

In this highly strategic and cross-functional role, you will act as both the voice of the region and the voice of the platform, translating global strategy into regionally relevant narratives while bringing market insights back to shape positioning, campaigns, and product direction.

Responsibilities: 

• Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging
• Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders
• Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral
• Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements
• Partner with global product marketing to refine positioning, messaging, and launches based on regional insights
• Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community
• Partner with global marketing on regional research driven content production 
• Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth
• Collaborate with demand generation and regional marketing to align campaigns with market nuances
• Develop scalable regional enablement frameworks for sales and customer-facing teams
• Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness
• Act as a bridge between global and regional teams to balance consistency and localization

Qualifications

• 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology
• Experience supporting go-to-market strategy across EMEA and/or APAC
• Strong narrative-building and storytelling skills for complex platforms
• Proven ability to partner with sales and drive revenue impact
• Excellent communication and executive presentation skills
• Highly analytical and data-driven
• Strong cross-functional leadership skills
• High cultural awareness across international markets

Preferred Qualifications

• Experience in contact center or customer experience technology
• Familiarity with AI, large language models, or agentic systems
• Experience in high-growth or scale-up environments