Life at UiPath
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
Your Mission
As Head of Marketing for India, you will own the full demand generation engine for UiPath's largest and most complex market in Asia Pacific and Japan. You will report to UiPath’s APJ Marketing Head and lead a team that includes a direct report owning India campaign execution, working in close partnership with India's Regional Vice Presidents and their sales teams across key industry segments. This is a player-manager role: you will set India’s marketing strategy and you will also be hands-on in building and running the programs that close the pipeline gap. The single most important measure of success is whether marketing-sourced pipeline converts to closed-won revenue at or above target conversion rates.
This is what you'll do at UiPath
Own India's pipeline number
- Hold and report against India's annual marketing-sourced pipeline and MQA (marketing-qualified account) targets inside UiPath's account-level, intent-data-driven measurement framework, broken out by industry segment and RVP-owned territory across financial services, public sector, IT/ITeS and global systems integrators, and business process outsourcing.
- Close known gaps in MQA-to-opportunity conversion by owning the cross-functional diagnostic (account fit, BDR follow-up speed, MQA gate quality) and the fix, in partnership with BDR and sales leadership.
- Run weekly pipeline governance with RVPs and BDR leads, reporting MQA-to-opportunity conversion, pipeline coverage by quarter, and pipeline gap by segment — closing real, named pipeline gaps is a core accountability of this role.
Lead India's account-based and segment marketing
- Execute 1:1 and 1:few account-based marketing programs against named top accounts across all RVP-owned segments, including enterprise banking and financial services accounts and large IT/ITeS and global systems integrator accounts.
- Own the India global systems integrator (GSI) co-marketing opportunity — several major India-based GSIs are currently underrepresented in the global GSI marketing plan. Build the India-led program and position it as a reusable model for other APJ markets.
- Use intent-data platforms (e.g., 6sense) to prioritize account targeting by buying stage and sequence BDR follow-up promptly after MQA qualification.
Build and manage the India team
- Manage the India Marketing Campaigns Manager as a direct report, owning their onboarding, campaign execution quality, and career development.
- Represent India in the APJ marketing leadership team alongside other APJ geography marketing leads, contributing to APJ-wide campaign design (e.g., the flagship regional roadshow and APJ-wide ABM strategy) while owning India-specific execution.
Run events and executive engagement that convert
- Plan and execute India's flagship event calendar, including CXO roundtables, industry conclaves, and major regional event activations, against a defined India events budget.
- Own India's contribution to UiPath's global campaign portfolio, localizing global assets rather than building from scratch where possible.
Manage budget and report with precision
- Own the India field marketing budget, allocating spend across ABM, events, paid digital, and content against the highest-converting segments and campaigns.
- Report marketing-sourced pipeline, MQA volume, and MQA-to-opportunity conversion with full accuracy; figures must reconcile to CRM and intent-data source-of-truth systems
This is what you'll bring to the team
- 8–10+ years of progressive B2B marketing experience, including 3+ years in a senior individual-contributor or first-line people-leadership field marketing role with direct accountability for pipeline targets.
- Demonstrated ownership of a demand generation number in an enterprise technology or SaaS environment — not just campaign execution, but accountability for pipeline-to-revenue conversion.
- Working fluency in account-based marketing and intent-data platforms (e.g., 6sense, Demandbase, or equivalent) and CRM-based pipeline reporting (e.g., Salesforce or equivalent).
- Deep, current understanding of India's enterprise buying landscape across financial services, public sector, IT/ITeS, and business process outsourcing — including how global systems integrator and channel partners influence enterprise deal cycles.
- Proven ability to manage upward and sideways in a matrixed organization: building credibility with Regional VPs and sales leadership who do not report to you, and coordinating with centralized digital, campaigns, and global teams who do not report to you either.
- Strong command of pipeline math: MQA-to-opportunity conversion, pipeline coverage ratios, gross-to-net revenue (including churn backfill), and the ability to explain a pipeline gap in numbers, not adjectives.
Nice to Have
- Experience marketing automation, AI, or agentic/intelligent automation platforms specifically.
- Established personal network among India global systems integrators, channel partners, and enterprise contacts in financial services and public sector.
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.
