Remote
US
📣Marketing
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GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
As Principal Product Marketing Manager, Competitive, you own GitLab's competitive point of view on AI and agentic software development and serve as the authority on our market differentiation. You consult regularly with sales, product teams, investor relations, industry analysts, and leadership on competitive strategy and roadmap implications while publishing external thought leadership.
With deep experience in the modern SDLC and agentic tooling, you collaborate with developer advocacy and conduct primary market analysis to drive positioning, field assets, competitive plays, and partnership strategy.
In your first year, you will establish a defensible AI and agentic narrative and an agile operating rhythm that turns market signals into action.
Reporting to the Senior Director, Product & Solutions Marketing, you will operate with executive visibility and autonomy, measuring success by win rates, competitive displacements, and market leadership in the AI and agentic category.
Product & Technical Marketing at GitLab is the engine behind how GitLab positions, launches, documents, and evangelizes its value proposition for enterprises worldwide. We connect GitLab's product capabilities to customers and prospects across technical personas and executive buyers, and we partner closely with Product Management, Product Design, Growth Marketing, Comms and Social, Field Enablement, Sales, and the broader go-to-market organization so what we build lands in market with clarity, impact, and relevance.
Important: The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
USD 168,000 - 285,600
Annually
Health Insurance
Mental Health Benefits
Dental Insurance
Vision Insurance
Life Insurance
Equity / RSUs
Employee Stock Purchase Plan
401(k) / Retirement Plan
Unlimited PTO
Flexible Schedule
Home Office Stipend
Work From Anywhere
Company Equipment
Company Offsites / Retreats
Parental Leave
Learning & Development Budget
Mentorship Program
Employee Resource Groups
Not quite any. GitLab hires where it has a legal entity, including the US, UK, Canada, Germany, France, Spain, Ireland, Netherlands, India, Japan, Singapore, South Korea, Australia, and several others, plus PEO and contractor arrangements in more locations. It does not currently hire in countries without an entity or PEO, and some roles carry location-based eligibility requirements.
A Growth and Development fund of up to $10,000 USD per year, up to 16 weeks of paid parental leave after 6 months of tenure, and flexible PTO with a recommended minimum of 25 days off. Team members also get Modern Health with 6 free therapy and 6 free coaching sessions per year, plus equity and an Employee Stock Purchase Plan.
Yes. GitLab uses AI to enhance interviews while keeping people at the center of hiring decisions, and publishes ethical guidelines on how it does so. Candidates are also allowed to transparently use AI during the interview process.
Yes, optionally. GitLab Contribute is an annual company-wide event held in a different location each year, with no pressure to attend. Day to day, the company blends asynchronous and synchronous working styles rather than being async-only.
People who work well against its three operating principles: Speed with Quality, Ownership Mindset, and Customer Outcomes. Comfort with public documentation helps too, since anyone can propose changes to the company handbook through a merge request.
