Senior Content Marketing Strategist, WordPress VIP

WordPress VIP is the world’s leading enterprise content management platform. We help the world’s leading companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

The role

The Senior Content Marketing Strategist at WordPress VIP owns how content earns brand authority, accelerates pipeline, and defines our POV on the future of the web. You decide what content we make and when, you ship original research that lands category claims, and you own the visibility game on search and AI-driven discovery.

There are three surfaces to this seat:

The plan: what content we make, when we ship, and how it ladders to business priorities. 

The originals: substantive research reports anchored in proprietary data that define where the enterprise web is going next. 

The visibility: the SEO and AIO strategy that puts WordPress VIP in front of buyers when they’re looking, whether that’s traditional search or LLM-driven discovery.

AI is in your daily practice—not a tool you’ve heard of, a way you work. You build the agents and workflows that take volume work off your plate so you spend your time on judgment, taste, and the calls only a human should make. You operate alongside contractor partners across SEO, copywriting, and PR-content coordination, and you decide what stays human and what moves to agents as the team’s tooling matures.

What you own

The content strategy. Translate business priorities into a content plan that spans the buyer journey, from category POV to bottom-funnel enablement. Run intake from PMM, Sales, and IMM partners; prioritize what makes the calendar and what gets cut. The editorial calendar is yours—ambiguity about what’s next on the team’s plate ends with you. Production happens with your teammates/agents.

Original research and POV reports. Ship research reports every quarter, each anchored in proprietary data and a take worth defending. Design the research, run the analysis, write the narrative. Source the data from VIP customer interviews, owned-platform performance, and commissioned audience surveys. The goal is that every report earns citations and creates a drumbeat of research-backed thinking that compounds brand authority over time.

SEO and AIO. Set strategy for how we win on traditional search and LLM-driven discovery—ChatGPT, Claude, Perplexity, AI Overviews. Identify must-win queries, build the playbook for earning citation and traffic, and close the loop on what’s working. Brief SEO contractor partners on execution; own the on-page strategy and the call on where to invest next.

Brand voice and editorial standards. Author and maintain the brand voice and usefulness/nerdiness rubric that every piece of content runs against—your work and the team’s. Evolve it as the brand evolves; audit drifts back into the standard rather than letting them accumulate.

Performance and pipeline contribution. Own the team’s read on its own performance—blog rankings and sessions, GTM campaign LP and email performance, tentpole engagement and afterlife. Make the refresh/retire calls, lead post-campaign retros with IMM partners, and close the loop on what actually drove pipeline. The team’s narrative about whether content is working comes from you.

Reactive activations. Spot the moments worth jumping on—competitor news, industry milestones, NASA-style cultural openings—and drive a fast play with the agent stack. 

Case studies. Own the customer-stories engine end-to-end: intake from customer-facing teams, candidate pipeline, customer relationship coordination, interview prep, video shoots (remote or on-site with a crew), the written piece itself, and editorial direction across both written and video assets. Agents do the heavy lift on draft generation from transcripts; your editorial pass, and customer judgment based on campaigns and themes, make the stories land.

Cross-functional partnership. Be the content team’s primary interface with Demand Gen (campaign briefs, positioning), Sales (case study selection, talk track input), Customer Marketing (advocacy), Paid (campaign assets), and PR/comms (tentpole launches, reactive moments). The job is to make our collective work travel further, not just publish your own.

Contractor and team operations. Manage the team’s contractor partners across SEO, copywriting, and PR-content coordination. Make the call on what stays contracted, what comes in-house, and what moves to AI agents as the tooling matures. Set the quality and velocity bar; hold the team to it.

How you’ll measure success

You’ll define targets with us, report on them holistically, and tell us when something needs to shift.

On reach and authority: branded search clicks growth, AI citation tracking on priority queries, share of voice in priority verticals, ranking on must-win non-branded queries.

On pipeline impact: content’s influenced SAO contribution, organic discovery pipeline, campaign-level ROI from content assets.

On audience and brand: report citation and pickup, audience growth, repeat consumption, returning visitor trend.

What you bring

Editorial conviction. You can pick the right content bets out of a pile of competing demands and defend them. You have a POV on what enterprise content should look like and you’ve shipped it.

Original research instinct. You can spot a story in a dataset and design the research that produces it. You’ve shipped reports that mattered—not survey-and-summarize, but proprietary work that built brand authority and got cited.

Strategic chops. You translate business strategy into content plans without losing nuance in either direction. You’re fluent in B2B funnels and comfortable in executive-level conversations about brand, audience, and pipeline.

AI fluency. You actively use AI in your daily work. You’ve built or implemented agents and workflows that take volume work off your plate. In your interview, you’ll show us specifically how: what you’ve built, what you use daily, what you’re trying next. This is a must.

Measurement conviction. You don’t wait to be told what to track. You bring a strong POV on what should be measured for content at this stage of the brand, and you can read your own dashboards.

Cross-functional credibility. You’re the kind of content lead PMM, Sales, and Paid actually want to work with, because you understand their work, bring concrete asks, and close the loop.

BONUS: Market expertise. Experience in B2B marketing to CMOs, CTOs, or CIOs in media, public sector, and the enterprise (fintech, manufacturing, B2B SaaS).

How you operate

• Bias toward leverage. The agent stack and your contractor roster are how you scale yourself; your time is for judgment, not volume work.
• Equally at home in strategy and execution. You can run a quarterly content plan with leadership and you can write the brief for a case study.
• Strong collaborator across the function. You partner with PR/comms on launches, PMM on positioning and campaigns, Sales on case studies and talk tracks, Customer Marketing on advocacy, and Paid on campaign assets.

Qualifications

• 8+ years in B2B SaaS content marketing, ideally enterprise SaaS or technology
• Track record of driving original research reports—multiple shipped, with measurable impact on brand authority and pipeline
• First-class writing and editing ability; you can distill complex subjects clearly for a sophisticated enterprise audience
• Hands-on AI fluency—you use AI agents and LLM tools daily and can show specific examples of how you’ve built or implemented them
• Strong measurement conviction—you can name the right metrics for content at this stage and report on them holistically
• Experience marketing to CMOs, CTOs, or CIOs
• Familiarity with GA4, Looker Studio, SEMRush, Ahrefs, Salesforce, HubSpot, and Parse.ly for pipeline and attribution reporting
• Experience leading content strategy in a contractor-heavy or hybrid in-house/contractor model
• Bachelor’s degree or equivalent professional experience

At this time, we’re only considering candidates based in North America.

Compensation and Benefits

Salary range: $130,000 - $180,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.