Where can Instacart employees work remotely from?

US employees can work remotely from any state except Alaska and the US Territories, and Canadian employees from Ontario, Alberta, or British Columbia. Instacart has no return-to-office date, though a small set of roles such as Workplace Managers, IT, and Regional Ops must work from a specific location or time zone.

Does Instacart have offices, and do I have to use one?

Yes. Instacart keeps offices in San Francisco (its headquarters), Toronto, and New York City, and they are open to all employees to drop in whenever they choose. Working from an office is optional for most roles under the Flex First model.

How does Instacart keep remote teams connected in person?

Through Team Jams, in-person gatherings held a few times a year at the team, department, or company level, plus company-wide events. Attendance is optional and Instacart covers all travel expenses for these get-togethers.

What does Instacart provide for a home office setup?

Flex First includes a stipend to outfit your work-from-home setup and monthly internet reimbursements. Employees also get a monthly $100 personal wellness stipend, or the local equivalent, on top of the setup support.

What kinds of roles does Instacart hire remotely?

Recent openings skew heavily toward engineering, machine learning, and data science, alongside product, sales, finance, and people teams. Most postings are listed as remote across the United States and Canada, often as paired US and Canadian listings for the same role.

Senior Product Marketing Manager, Instacart+

Instacart

Remote

Job Description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Why this role is on the menu

Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so.

We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth.

The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing.

What you'll cook up in your first year

Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.
Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid.
Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers.
The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next.
New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review.
Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy.

The secret ingredients we're looking for

Must-have pantry staples

Minimum Qualifications

8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred.
Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results.
Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever.
A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through
Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed.
Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.
Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns
Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief
Bachelor's degree or equivalent practical experience

Optional garnishes

Preferred Qualifications

Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery)
Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations
Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy
Prior experience managing or mentoring PMMs or junior marketers
Familiarity with the grocery or CPG retail marketing landscape

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$153,000—$161,500 CAD

Benefits & Perks

Health & Wellness

Health Insurance

Comprehensive medical insurance coverage provided to all employees.

Dental Insurance

Dental insurance bundled with comprehensive health coverage.

Vision Insurance

Vision coverage bundled with comprehensive health benefits.

Life Insurance

Standard employer-provided life insurance coverage.

Disability Insurance

Standard disability insurance coverage for short-term and long-term needs.

Wellness Programs

Physical and mental wellness programs including memberships and personal wellness support.

Mental Health Benefits

Mental wellness programs including memberships and stipends supporting employee mental health.

Fitness Stipend

A monthly personal wellness stipend usable on wellness, personal care, family, home, and more.

Financial

401(k) / Retirement Plan

Employer-sponsored 401(k) retirement plan for US employees and RRSP for Canadian employees.

401(k) Match

Employer matches 401(k) contributions for US employees and RRSP contributions for Canadian employees.

Equity / RSUs

Instacart roles include a new-hire equity grant and annual refresh grants.

Financial Planning

Origin financial planning services provided as a financial wellness benefit.

Time Off

Unlimited PTO

Flexible paid time off policy with no set cap on vacation days.

Sabbatical

Four week sabbatical at four years of service, called the "Four Year Fill-Up".

Remote & Equipment

Home Office Stipend

Work-from-home stipend provided to outfit home office setup for Flex First employees.

Internet Stipend

Monthly internet reimbursement for remote and Flex First employees.

Family & Care

Fertility Benefits

Modern family planning coverage that supports all family types and paths to parenthood.

Parental Leave

Paid parental leave available for all parents regardless of caregiver role.

Professional Growth

Learning & Development Budget

Customized internal learning programs paired with an annual professional development allowance for employees.

Culture & Perks

Employee Product Discount

Free Instacart+ membership granting grocery delivery discounts on the company's own product.

Charity Matching

Annual employee donation matching plus Carrot Credits donation funds granted to new hires and at anniversary milestones.

Volunteer Time Off

Paid volunteer weeks and community service opportunities through the Instacart Serves volunteer program, including a virtual volunteer session during onboarding.

Employee Resource Groups