Sr. Director, Global Public Sector Marketing

What is The Role

Are you ready to shape the future of AI-powered search for governments and public institutions around the world? Elastic, the Search AI Company, is seeking a senior marketing executive to lead our Global Public Sector go-to-market strategy — a high-impact, highly visible role at the intersection of regional execution and global vision.

As Sr. Director of Global Public Sector Marketing, you will own the U.S. Public Sector marketing motion while simultaneously setting and influencing the global public sector strategy from day one. This is a builder's role: you'll drive immediate business results in the U.S. while laying the strategic and organizational groundwork for a world-class global public sector marketing function. Full ownership of that global organization is the long-term trajectory for the right leader.

This role reports directly to the Vice President of Global Growth and Experiential Marketing.

What You Will Be Doing

• Set and influence the global public sector marketing strategy — including frameworks, playbooks, and investment priorities — collaborating across geos and senior stakeholders to shape the direction of the segment worldwide, with full organizational ownership as the function is built out
• Own U.S. Public Sector marketing end-to-end, driving pipeline generation, brand awareness, partner marketing, and executive programs that deliver measurable impact against sales targets
• Partner cross-functionally with government affairs, capture development, sales, product marketing, engineering, and executive leadership to ensure a unified, high-impact go-to-market across the segment
• Architect and lead integrated, multichannel demand generation programs — including ABM, field events, ElasticON, trade shows, webinars, and executive engagement — designed to capture mindshare and accelerate pipeline
• Orchestrate the development of public sector-specific content and sales enablement assets that support the full buyer journey, from awareness through close
• Build a segment-wide thought leadership and brand presence through public relations, speaking engagements, industry influencer relationships, and social media
• Develop the global partner marketing strategy for the segment, ensuring alignment with Elastic's growing partner ecosystem
• Establish the metrics, reporting cadence, and optimization frameworks to demonstrate marketing's contribution to pipeline and revenue — and scale them as the organization grows

What You Bring

• 12+ years of progressive public sector technology marketing experience, with demonstrated success operating at both a strategic and executional level
• A builder's mindset with executive-level strategic instincts — you can define where we need to go, influence the global agenda, and personally drive the work to get there
• Deep fluency in the U.S. Public Sector landscape; exposure to international public sector markets is a strong plus as we build toward a global model
• Proven ability to set strategy, build consensus, and influence without authority across sales, product, engineering, and executive stakeholders in a matrixed environment
• Expertise across the full marketing mix: demand generation, ABM, field marketing, partner marketing, content, and executive programs
• Exceptional communication skills and executive presence — equally comfortable shaping strategy in the boardroom and engaging with agency CIOs, program managers, and systems integrators in the field
• The analytical rigor to evaluate complex, multi-variable environments and exercise sound judgment on priorities, investments, and tradeoffs
• Proven ability to thrive in a fast-moving, high-growth environment — energized by ambiguity and the opportunity to build something meaningful
• Willingness to travel approximately 25% of the time