Sr. Manager Marketing Operations (Remote) at Fleetio

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Job Description

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!

More about our team and company

Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
Our careers page: https://www.fleetio.com/careers

As the Director/Senior Marketing Operations Manager, you will be a key driver of success for our Marketing team. In this role, you will lead the charge to streamline marketing processes, leverage cutting-edge technologies, and manage business-critical data strategies to fuel pipeline and revenue growth.

We're seeking a candidate with experience building, scaling, and optimizing modern marketing operations, with a deep understanding of the sophisticated tech stacks utilized by $100M+ ARR companies. This role is ideal for a strategic thinker who thrives on execution to deliver impactful outcomes — someone who has personally built and owned the systems they recommend, not just directed others to build them.

What you'll be doing

Lifecycle Management

Own and evolve our lead/contact lifecycle framework, including stage definitions, scoring, and routing rules, in partnership with Sales Ops and Revenue leadership
Build and maintain the infrastructure that ensures customers and prospects receive the right communications at the right time
Ensure lifecycle stages are accurately reflected across Salesforce and Marketo, driving consistent, clean handoffs between Marketing, SDR/BDR, and Sales
Continuously assess conversion and velocity by stage, and proactively recommend improvements to how Marketing and Sales move contacts through the funnel

Marketing Technology Management

Oversee and optimize traditional marketing tools and platforms (Salesforce, Marketo/Bizible) as well as the broader tech stack
Manage and oversee data enrichment and data automation/engagement tools to ensure we have current and actionable data for our teams
Evaluate and implement new tools as needed, including emerging AI-driven data and enrichment vendors, to improve efficiency, enhance campaign performance, and build a culture of continuous improvement

Campaign Tracking, Attribution, and Reporting

Reimagine our tracking framework to ensure accurate data capture across all digital touchpoints, including custom event tracking, UTMs, and pixel implementation
Have a foundational understanding of website structure, basic coding concepts, and how data tracking/capture is integrated within websites to support effective implementation and troubleshooting of tracking strategies
Own and evolve our marketing attribution strategy, evaluating and applying the right attribution models and ensuring the right tech and UTM parameters are in place to deliver clear, actionable insights into campaign performance
Partner with the Data team and Marketing Analyst to develop and maintain a KPI and ROI reporting cadence for all marketing functions (Growth, PMM, Customer Marketing, Brand, etc.)

Data Management, Privacy, and Compliance

Work with legal and compliance teams to oversee consent management practices, maintain data privacy standards, and ensure marketing campaigns are executed responsibly and within regulatory frameworks
Drive data currency, quality, and accuracy through a regular cadence of contact and account enrichment, owning tools such as ZoomInfo and Clay
Ensure all marketing operations comply with GDPR, CCPA, and other relevant data privacy regulations

What we are looking for

6+ years of marketing operations experience in a SaaS startup environment
Experience working within, or very closely partnered with, a centralized Marketing Operations function supporting Revenue/Growth Marketing specifically
Has personally built and owned a marketing attribution strategy, not just directed one
Understands the strategic importance of Lifecycle and how it powers both Marketing and Sales, with hands-on experience owning lifecycle stage design and routing
Advanced Salesforce knowledge to build campaign reporting and dashboards
Hands-on experience and current advanced understanding of Marketo is a must (Marketo Certified is a bonus)
In-depth knowledge and hands-on experience with data enrichment platforms
Strong understanding of GDPR, CCPA, and other data privacy regulations to ensure compliance across the organization
Have worked alongside (or as part of) a marketing team and understand the end-to-end of building and measuring integrated marketing campaigns
You are an extraordinary communicator and project manager. You have the ability to prioritize projects and clearly communicate timelines to your team and stakeholders
You are data-driven. You have experience and interest in reporting and can interpret data to help optimize marketing strategies
A strong communicator. You have experience presenting recommendations and outcomes to senior leaders and an interest in teaching others
You spot areas of opportunity, analyze them, and proactively provide solutions
Passionate about marketing operations and technology, stays up to date on the latest trends

Benefits

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.

Benefits & Perks

Health & Wellness

Health Insurance

Fleetio covers 100% for the employee and 50% for family, with multiple plan options.

Dental Insurance

Dental coverage on the same premium structure: 100% for the employee, 50% for family.

Vision Insurance

Vision insurance is included in the standard benefits package.

Flexible Spending Account (FSA)

Medical and dependent care flexible spending accounts for pre-tax expenses.

Health Savings Account (HSA)

A health savings account option for employees on a qualifying plan.

Disability Insurance

Short and long term disability coverage. Short term disability is paid in full by Fleetio.

Life Insurance

Life and accidental death coverage is included in the benefits package.

Wellness Programs

A $150 quarterly wellbeing fund to spend on gym memberships, classes, or anything else that supports wellbeing.

Employee Assistance Program

An employee assistance program is available to employees.

Financial

401(k) / Retirement Plan

A 401(k) retirement savings plan is offered to all team members.

401(k) Match

Fleetio matches retirement contributions up to 4% of salary each pay period.

Stock Options

Fleetio grants all team members options to acquire an ownership stake in the company.

Performance Bonus

Fleetio runs a performance bonus program for employees.

Time Off

PTO / Vacation

Four weeks of paid time off, increasing at year two.

Paid Holidays

12 company holidays plus 2 floating holidays employees can use as they choose.

Bereavement Leave

Bereavement leave is offered following the death of a family member or loved one.

Remote & Equipment

Company Equipment

A Mac laptop plus a new-hire equipment stipend for setting up a workspace.

Family & Care

Parental Leave

16 weeks of paid parental leave for birthing parents and 4 weeks for non-birthing parents.

Professional Growth

Learning & Development Budget

Employees receive an annual professional development allowance.

Defined Career Pathways

Customized development tracks support employee career progression.

Culture & Perks

Team Events & Social Budget

Company-sponsored outings bring the team together.

Paid Trial

Engineering candidates are paid for the take-home coding project.

Free Snacks & Drinks

A fully stocked kitchen is available at the Birmingham, Alabama headquarters.

Frequently Asked Questions

Where can I be based to work at Fleetio?

Fleetio's job board labels roles three ways: "Remote - USA, CAN, MEX" on most engineering and product roles, "Remote - USA" on marketing, sales and business operations roles, and plain "Remote" on a couple of others. A Software Engineer posting states it directly: "This is a remote opportunity open to candidates in the United States, Canada, or Mexico." Fleetio publishes no EMEA, APAC or work-from-anywhere language, so the widest stated zone is North America. Fleetio works remotely by default, and one posting frames the Birmingham HQ as an alternative rather than a requirement: you can work "remotely from anywhere in the U.S. or from our HQ in Birmingham, AL."

What does Fleetio's engineering interview process look like?

Four stages, published on the engineering page. First a one-hour lead interview with the Lead Software Engineer and/or hiring manager. Then a small coding project that Fleetio pays you for: "We value your time and commitment to the project, so we will pay you for it!" Then a two-hour team interview with several engineers, covering a walkthrough of your project plus technical and team-fit discussion. Finally a conversation with the CTO, then an offer. Read postings closely: some ask you to "mention coffee in your application so we know you actually read this." Fleetio has not published an equivalent process for non-engineering roles.

What are the standout benefits?

The wellbeing fund is the distinctive one: $150 every quarter to spend on whatever supports your wellbeing. Time off runs to four weeks of PTO, increasing at year two, plus 12 company holidays and 2 floating holidays. Health and dental premiums are covered at 100% for the employee and 50% for family. Fleetio also sets aside community service funds for team members, which it lists alongside its benefits rather than as a separate volunteering program.

Does Fleetio publish salary ranges on its job postings?

No. No open Fleetio posting carries a compensation range, including US-remote roles, and no pay-transparency or pay-equity statement appears on the careers, culture or engineering pages. The comp signals Fleetio does publish are non-numeric: incentive stock options for all team members, and commission language on sales roles such as "uncapped earning potential."

How does Fleetio handle async work and meeting norms?

It does not say. There is no published core-hours policy, meeting policy, timezone-overlap requirement, documentation-first statement or employee handbook anywhere on the careers, culture or engineering pages. The closest thing to a stated norm is the Work-Life Balance tenet, which is about focusing intensely to get things done at work and then leaving work behind. Working norms are worth asking about per team, since they are not set company-wide in public.

Does anything about the job depend on being near the Birmingham office?

One perk does. The stocked kitchen with drinks and snacks is marked "BHM only," and Fleetio states no remote equivalent for it. Birmingham is also where the company's civic presence sits, including sponsorship of area tech events. No other office is disclosed, and every open role is labeled remote.