Stunt Marketing Lead

About the Role

Engine's mission is to power connections through simplified travel. We do that in a space, business travel and corporate spending, which many people may find deeply boring. That's our opportunity. We're looking for a Stunt Marketing Lead to lead the creation of bold, unconventional marketing stunts and brand moments that make business travel decision-makers stop, share, and talk about Engine. This is not a traditional events or field marketing role. It's an idea-generation role built for executional velocity.

You'll own a constant pipeline of cultural moments, physical activations, and digital-native stunts that earn attention without buying it. Some will be scrappy and fast. Others will scale into major flagship moments. All of them tie back to the business: brand search lift, share of voice, and CAC efficiency across the paid funnel. Earned attention is the most efficient attention we can create.

This role sits on the Performance Marketing team as an IC, with a path to managing a roster of contractors (designers, producers, creators, fabricators) as activations scale. Execution starts in-house and hands-on. Success is measured in cultural impact and commercial impact, together.

What you'll do

• Generate a constant pipeline of bold, unconventional stunt ideas designed to earn attention from business travel decision-makers and drive broader brand awareness
• Rapidly ideate across formats, including physical installations, OOH stunts, digital-first activations, creator and influencer partnerships, and hybrid concepts
• Own execution end-to-end: concept, scoping, production, launch, and post-activation measurement
• Build and manage a bench of contractors and production partners to scale activations without scaling headcount
• Identify and activate culturally timely moments where Engine can show up in unexpected, earned-first ways
• Partner with brand, creative, and the broader performance team so stunts feed brand search volume, SOV, and CAC efficiency across paid channels
• Work opportunistically with partnership and sponsorship deals as fuel for stunts, turning signed partnerships into cultural moments rather than just logo placements
• Define measurement for every activation before it launches: what signal counts as a win, what counts as a flop, and what it means for the paid funnel
• Manage activation budget and allocate across scrappy, repeatable stunts versus high-investment flagship moments

Who you are

• 7–10 years in brand, experiential, stunt, or earned-first marketing with a portfolio of work that made people talk, not just impressions reports
• Hands-on operator who can move from concept to launch without handing off to a twelve-person agency team
• You've managed contractors, freelancers, or external production partners to scale the work
• Culturally sharp. You know what's landing on social, in newsletters, in group chats, and you can translate that instinct into brand moments that earn attention
• Creative velocity is your default setting. You generate more ideas than you execute, and you know how to pick the ones worth shipping
• You think in earned attention and downstream commercial impact, not vanity impressions
• Comfortable working in B2B categories that are traditionally "boring" and making them interesting anyway
• AI-fluent and systems-adaptive. You use modern tools to move faster on ideation, production, and measurement
• Comfortable operating in ambiguity. You build structure where none exists and run without a full playbook
• Direct communicator who can pitch a wild idea to an executive and still ship it next week