The Role: Two Jobs Running in Parallel
We operate across two growth motions:
- B2B enterprise adoption across Finance, Travel, People, and Sales
- A PLG engine that drives bottom-up adoption and fuels enterprise expansion
Your role is to define the balance and sequencing between these motions, building a focused strategy that proves one while laying the foundation for the other.
The growth loop: individual tries Roamr → saves their company money → tells colleagues / the team opens the CFO conversation with proof of adoption and savings → full company rollout. A referral mechanic accelerates this — travellers earn a cut of Roamr's revenue from colleagues they refer, for 12 months.
Content is wide open. Early tests are working, 3.9%–7%+ CTR with minimal effort. No organic engine exists yet. You will build it from scratch and scale it.
What You'll Own
- Build the marketing function from the ground up with full autonomy and ownership
- Define Roamr's brand positioning and voice, what we sound and look like at scale
- Create high-impact content across organic, editorial, and social formats that earn attention
- Drive paid acquisition across Meta, LinkedIn, and emerging channels, scaling what works through rapid experimentation
- Build the PLG motion, converting individual usage into company-wide adoption
- Develop a repeatable B2B demand generation engine from early foundations
- Amplify brand presence through trade shows, press, and existing recognition
- Hire and scale the team as channel success and priorities become clear
About you
Right for you if
- You thrive in chaos and are excited by change being the only constant
- You context-switch easily
- You operate with full autonomy, identify what matters, and drive it through to execution
- You move fast and ship something good today over something perfect next month
- You want to plant a flag mid-career and point unambiguously to the growth you caused
- You are on the frontier of how work is changing — AI isn't just something you've played around with
- You've driven growth for a product selling to our buyer(s), or you've built a PLG motion where individual users became your best pipeline
- You create playbooks and don't need an established one
- Bonus: you've been inside a startup that became a success and want to do it again from day one
- Bonus: Former founder / track record of entrepreneurial mindset / very early stage experience
The early signs are undeniable — backed by some of the best minds in the industry, recognised at every major trade show as a genuine disruptor, and we're just getting started. Roamr is going to be the brand that made an entire industry rethink how to create a travel brand. Someone is going to be the one to do that.
If that's you, let's talk.
