Agentic Workforce Adoption Manager

Who We Are

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades here!

About the Role

The Agentic Workforce Adoption Manager is responsible for driving the active adoption of SOCi’s AI-powered capabilities and ensuring customers realize measurable, high-value business outcomes.

This role plays a critical part in SOCi’s strategic evolution from a platform-centric solution to an AI-first, outcome-driven model. You will help customers transition from manually executing work within a platform to leveraging SOCi’s Agentic Workforce solutions to get work done autonomously.

Operating as a performance-driving specialist within the Customer Success organization, you will partner closely with Customer Success Managers (CSMs), Product, Sales, and Customer Delivery teams to identify adoption opportunities, eliminate friction, and accelerate time-to-value. You will work directly with customer teams to educate, guide, and influence behavior—ensuring our AI capabilities are fully embedded into their day-to-day operations to boost retention and account expansion.

Responsibilities

Core Focus & Impact

• Drive AI Adoption: Lead the transition of customer workflows from manual platform usage to AI agent-based execution across assigned accounts.
• Accelerate Value Delivery: Shorten customer time-to-first-agent and accelerate time-to-value to ensure early, sustained success.
• Enable Operational Shift: Help customers "hire, onboard, train, and operationalize" SOCi’s AI agents directly into their unique business processes.
• Lead Customer Engagements: Structure and deliver high-quality discovery sessions, adoption workshops, webinars, and value realization reviews.

• Cross-Functional Collaboration:

  • Partner with CSMs to identify, prioritize, and capture high-impact AI opportunities.

  • Collaborate with Product teams to provide structured feedback on adoption hurdles, customer needs, and feature prioritization.
  • Enable Sales and CS by providing positioning strategies, messaging, and playbooks that align AI adoption with growth opportunities.
• Translate Capabilities to Value: Turn technical AI functionality into clear, outcome-oriented use cases aligned with customer business goals (e.g., ROI, efficiency gains, and business impact).
• Build Playbooks: Develop, refine, and contribute to repeatable adoption frameworks, enablement materials, and best-practice playbooks.
• Uncover & Remove Friction: Identify adoption barriers and work cross-functionally to clear operational and technical roadblocks for the customer.

Requirements

Minimum Qualifications

• 4–6+ years of experience in Customer Success, Professional Services, Consulting, or relevant SaaS customer-facing roles.
• Proven experience working directly with B2B SaaS customers in post-sale environments.
• Demonstrated track record of driving software product adoption and successfully influencing user behavior change.
• Exceptional communication, presentation, and customer enablement skills.
• Ability to thrive and collaborate effectively across cross-functional teams in a fast-paced environment.
• Bachelor’s degree or equivalent practical experience.

Preferred Qualifications

• Hands-on experience working with AI-driven solutions or advanced technology in SaaS environments.
• Experience serving enterprise or multi-location/franchise customer models.
• Proven ability to lead structured customer workshops, enablement sessions, and strategic reviews.
• Solid grasp of the SaaS customer lifecycle, user adoption drivers, and value realization frameworks.
• Industry background or familiarity with MarTech, local marketing platforms, or enterprise software ecosystems.

SOCi expects to pay a base salary in the range of $80,000 to 100,000 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.