Remote
Egypt, Argentina +3 more
$2K–$3K
📣Marketing
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Email & SMS Automation Specialist
Important: This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a growing DTC e-commerce brand focused on strengthening its CRM and retention efforts through email, SMS, automated customer journeys, and loyalty engagement.
The Email & SMS Automation Specialist will manage and optimize the systems, campaigns, and automated customer journeys that support the brand’s CRM and retention efforts.
This role sits between strategy and execution. The Email & SMS Automation Specialist will work closely with the Marketing Director to translate campaign direction into effective email and SMS programs, manage and optimize existing automations, build and maintain customer segments, and troubleshoot issues across the CRM ecosystem.
Support the development of new flows as business needs evolve.
Work extensively within Klaviyo to build campaigns, manage flows, create segments, and troubleshoot issues.
Collaborate with internal stakeholders and technology partners when issues require additional support.
Build and manage loyalty-related customer segments based on loyalty status, purchase behavior, engagement, and customer value.
Monitor loyalty-related campaigns and flows and identify opportunities to improve engagement and performance.
Translate approved marketing direction into email and SMS campaigns.
Ensure campaigns are executed according to established schedules and priorities.
Support A/B testing across subject lines, messaging, creative, send times, offers, segmentation, and flow logic.
Apply learnings from testing and performance data to future campaigns and flows.
Conduct thorough QA across email and SMS campaigns before deployment.
Identify and resolve campaign issues before they reach customers.
Work closely with the Marketing Director to execute CRM priorities.
Keep CRM projects and recurring campaign schedules organized and on track.
2–4+ years of experience in email marketing and SMS marketing.
Shopify experience is a plus.
Strong understanding of triggers, segmentation, exclusions, suppression rules, personalization, and campaign scheduling.
Strong written and verbal communication skills.
Email and SMS campaigns are built and deployed accurately and on schedule.
The Marketing Director can rely on the Email & SMS Automation Specialist to independently manage the technical and operational side of the email and SMS program.
This role offers the opportunity to take hands-on ownership of the technical and operational execution of the brand’s email and SMS program. The Email & SMS Automation Specialist will work across campaigns, automated customer journeys, segmentation, loyalty engagement, testing, QA, and CRM optimization while collaborating closely with the Marketing Director and other internal teams.
Fill in the application form
USD 2,200 - 2,500
Monthly
