Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth;
Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators;
Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team;
Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage;
Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance;
Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.
We need your professional experience:
5+ years of experience in Influencer Marketing, including 2+ years in a leadership role;
Experience working in iGaming;
Proven experience developing and executing influencer marketing strategies;
Experience managing influencer campaigns across global markets;
Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions);
Experience managing budgets and optimizing campaign performance;
Experience hiring, mentoring, and leading a team;
Ability to identify new trends, platforms, and growth opportunities;
English level - at least Upper-Intermediate;
Spanish - will be a plus.
We appreciate if you have those personal features:
Strong ownership and accountability;
Proactive mindset with a hands-on approach;
Results-oriented and data-driven;
Strategic thinking with the ability to turn ideas into action;
Strong leadership and people management skills;
Adaptable and comfortable working in a fast-paced environment.
We are seeking those who align with our core values:
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
