Remote
US
$59–$89
💼Sales
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Marketing Operations Manager
Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!
Title: Marketing Operations Manager
Location: United States; Remote, CST/EST or Canada
Experience: Mid-Senior Level
Job Function: Marketing
Employment Type: Full-time
Industry: Computer & Network Security
The Marketing Operations Manager is responsible for the systems, data, and processes that power marketing at Keyfactor. This role serves as the operational backbone across the entire marketing team, with full accountability for the infrastructure that enables every function to execute at scale. The ideal candidate is a technical operator with a bias toward AI, automation, and innovation -- platform-fluent, comfortable building scalable solutions in a fast-paced environment, and eager to implement agentic workflows to transform our GTM motion.
All applicants must be legally authorized to work in the country where they are hired.
Responsibilities
• Own campaign operations from setup and list management through advanced segmentation and dynamic campaign orchestration across a global named account model.
• Serve as a cross-functional partner to Growth, Field, Brand, Product Marketing, Customer Marketing, Partner Marketing and Rev-Ops — providing the systems, data, and operational support each function needs to execute effectively
• Maintain the integrity of marketing and CRM data across HubSpot, Salesforce, and the broader martech stack— ensuring precise segmentation, scalable audience frameworks, and list hygiene to support targeting, reporting, and attribution.
• Own the full lifecycle of process improvement – identifying friction, designing solutions, implementing automation, and measuring impact. This includes building agentic workflows to replace repeatable manual work at scale
• Lead high-impact marketing operations initiatives end-to-end — including martech evaluations, system migrations, and cross-functional programs. Translate business needs into technical requirements, deliver scalable solutions, and own outcomes.
• Manage the martech stack - including Qualified and adjacent tools, ensuring each is strategically configured, actively maintained, and driving measurable value.
• Govern project and work management tooling for the marketing team – maintaining structure, usability and real-time visibility into what is in flight as the team scales
• 4-5 years in Marketing Operations within a B2B environment
• Proven experience supporting complex campaign execution and segmentation at scale, ideally within an ABM or named account model
• Strong track record of maintaining data integrity, scalable audience frameworks and lifecycle management across HubSpot and Salesforce
• Experience designing automation workflows — and curiosity about where AI-assisted and agentic approaches can extend them further
• Demonstrated ability to identify operational gaps and build practical, scalable solutions without waiting to be directed
• Comfortable working cross-functionally to support multiple marketing functions with varying needs and priorities
• Proficient in Asana preferred, Familiarity with DOMO or comparable reporting tools a plus
Salary will be commensurate with experience.
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
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