Senior Events Marketing Manager

Title: Senior Events Marketing Manager

Location: United States; Remote or Canada

Experience: Mid-Senior Level

Job Function: Marketing

Employment Type: Full-Time

Industry: Computer and Network Security

Responsibilities

• Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows (including marquee cybersecurity events such as RSA Conference and Black Hat), conferences, and company-hosted events.
• Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), ensuring alignment with business objectives and delivering exceptional attendee experiences.
• Own end-to-end planning and execution of Keyfactor’s flagship customer conference, including integrated master project planning across all workstreams, milestone definition, critical path management, and risk mitigation strategies.
• Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines.
• Develop pre-event and post-event communications, including “Know Before You Go” guides, staff and speaker training, and attendee follow-up plans.
• Establish and track event KPIs—including lead generation, pipeline influence, meeting volume, and attendee engagement—to measure ROI and inform future strategy.
• Build scalable event processes, playbooks, and documentation to drive consistency and efficiency across the events program.
• Lead workstreams across Content, Sales, Sponsorship, Brand, Demand Generation, and Customer Marketing, establishing clear ownership, communication rhythms, and reporting structures; collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts.
• Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees.
• Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals.
• Ensure every event reflects Keyfactor’s brand and mission, creating meaningful, targeted touchpoints across in-person and digital channels that resonate with customers, partners, and prospects.

Skills and Qualifications

• 6-8 years of event management experience within the cybersecurity, cloud, or data industries, with a proven track record of leading large-scale, multi-workstream programs with critical path rigor and measurable business impact.
• Expertise in B2B buyer journeys, lead generation, and Account-Based Marketing strategies for events.
• Self-starter who can work independently while collaborating effectively across teams; comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact.
• Customer-focused with a strong instinct for creating high-impact, memorable attendee experiences across in-person and digital touchpoints; approaches every event as a fresh opportunity rather than a repeatable template.
• Proficiency in event and marketing technology (e.g. Salesforce, HubSpot, Asana), and demonstrated ability to leverage AI tools to scale event planning, streamline workflows, and improve team efficiency.
• Strong program management skills, including the ability to build and manage integrated master project plans, define milestones and critical paths, develop executive-ready dashboards and status updates, and drive accountability across multiple simultaneous events.
• Ability to operate both strategically and tactically in a fast-paced, high-growth environment; creative, adaptable, and detail-oriented with a strong sense of ownership, accountability, and follow-through, and a passion for delivering outstanding attendee experiences.
• Executive presence with the ability to operate effectively in high-visibility, high-pressure environments; exceptional communication skills with a proven ability to influence and build strong relationships with customers, partners, vendors, and senior stakeholders.
• Proactive, solutions-oriented mindset with the ability to anticipate challenges, identify dependencies early, navigate ambiguity, and remove blockers in high-pressure situations.
• A bachelor’s degree in marketing, event planning, or a related field.
• Willingness to travel as up to 30%