Senior Product Marketing Manager - Portfolio

What is The Role

Elastic's Portfolio Product Marketing team is seeking a Senior Portfolio Product Marketing Manager — one of the  team's primary operators and one of its most consequential hires. Reporting to the Director of Portfolio Product Marketing, this role will transform vision into execution: owning Elastic's portfolio-level story, driving cross portfolio creative initiatives, and ensuring that nothing lives as a strategy deck when it should be in market.
This is a portfolio-level role. You will not own a single product, solution, or use case. You will own the breadth of Elastic's portfilio story — across search, observability, and security — and the narrative platform that ties it together into something the market can understand, remember, and choose.
We are looking for a rare profile: a senior strategist who is also a relentless executor. Someone who has done the work of building positioning and messaging at portfolio scale, who can walk into a room with the CEO and hold their own, and who can write a narrative arc, corporate overview, or keynote storyline with equal facility. You will bring a body of work that demonstrates both the strategic depth and the creative standard this team demands.

What You Will Be Doing

• Portfolio Positioning & Messaging
  - Own Elastic's portfolio-level positioning and messaging — the architecture that spans search, observability, and security and makes the whole greater than the sum of its parts.
  - Develop and maintain the master message platform: the POV, proof points, and category language that PR, AR, sales, and the broader marketing organization draw from.
  - Partner with product marketing, analyst relations, and PR to ensure Elastic's category framing is consistent from analyst briefings to press pitches to sales conversations.
• Go-to-Market Execution
  - Lead the go-to-market narrative for major platform moments — launches, announcements, and strategic pivots — ensuring every asset, audience, and channel touchpoint tells a coherent and compelling story.
  - Serve as the primary operational driver of the Portfolio Product Marketing team: own the editorial calendar, manage cross-functional workstreams, and move projects from brief to delivery with pace and precision.
  - Partner with demand generation to ensure campaigns are anchored in the right portfolio narrative and carry a creative standard that builds brand alongside pipeline.
  - Develop sales enablement materials — narratives, positioning frameworks, competitive guides — that give the field the story and the tools to win.
• Storytelling & Creative
  - Build and own the portfolio-level story: origin, differentiation, vision, and the human context that makes Elastic's platform feel distinct and worth choosing.
  - Reimagine customer stories from metric summaries into genuine narratives — the kind that make other organizations want what those customers have.
  - Develop thought leadership content and executive POV that earns attention from technical decision-makers and executives and earns Elastic a seat in conversations it is not yet part of.
  - Set and uphold the creative standard for everything the team produces — from keynote narrative to campaign concept to long-form content.
• Executive & Cross-functional Engagement
  - Work directly with Elastic's senior leadership to develop and refine the executive POV platform — the perspectives, proof points, and frameworks that make the CEO and senior leaders genuinely compelling in press interviews, analyst briefings, and on stage.
  - Build and maintain trusted relationships across product, engineering, sales, demand generation, PR, AR, and events — operating with influence rather than authority and getting great work done through collaboration.
  - Present strategy and creative recommendations to executive stakeholders with clarity, confidence, and conviction.

What You Bring 

• 8+ years of product marketing experience in B2B technology, with meaningful time at the platform or portfolio level — you have owned a platform narrative, not just supported one
• A demonstrable track record of building positioning and messaging that changed how a market described a company or a category
• Exceptional storytelling ability — on paper, on stage, and in the room — with a portfolio of work that shows both strategic rigor and creative ambition (candidates will be asked to submit a portfolio / examples of past work)
• Proven ability to work directly with executive leadership: developing their POV, preparing them for high-stakes engagements, and holding your own in senior-level conversations
• Strong cross-functional operating instincts — you know how to build influence without authority and how to move fast through organizations that are complex
• Deep fluency in data, search, AI, and enterprise technology — you understand what customers are building with these tools and why it matters at a business level
• An execution-first orientation: you are the person who makes things happen, not the person who documents the plan and waits for others to act

Bonus Points

• Building or contributing to a brand narrative or messaging platform from the ground up
• Working in or alongside a creative strategy, brand, or corporate communications function
• Developing keynote narratives or executive presentation content for large-scale industry events
• Competitive strategy or analyst relations in enterprise infrastructure, data, or security markets