Staff Product Marketing Manager, Ads

We are seeking an experienced Product Marketing Manager to help build out our go-to-market motions for our Ads product suite, with a focus on activating within a specific sales vertical. You will be the sole PMM owner aligned to this vertical, responsible for driving activation and growth of our products in market. This will include developing GTM and activation plans tied to this vertical, leading Alpha and Beta testing to validate products and develop proof points, and conducting inbound to inform product prioritization. This role will play a key part in accelerating growth of our overall Ad platform into 2027 and beyond. 

If you’re a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our advertising business. We are looking for great, self motivated PMMs, bonus points if you have worked on the Gaming vertical in the past. 

What You'll Be Doing

• Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA
• Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more
• Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities
• Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs
• Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories.
• Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
• Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.

What you should have

• 10+ years of Product Marketing experience in the advertising or related industry
• Technical understanding of the ads ecosystem 
• Deep experience bringing products to market from strategy and ideation through to testing and GE release
• Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations 
• Excellent GTM capabilities, with true 0 to 1 product launches 
• A proven ability to influence XFN partners and leadership
• Experience within the Gaming or Mobile verticals.
• An ability to influence product roadmaps with robust Inbound
• Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up