Job Description
The Role
You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.
You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.
What You'll Do
Positioning & messaging
Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions
Sales enablement
Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight
Product launches & GTM
Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
What You Bring
8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
Proven ownership of positioning in a multi-category or category-creation environment
A track record of building sales enablement that sales teams actually use
Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
Strong writing skills; you will be evaluated on this directly
Analyst relations experience (e.g., Gartner, Forrester)
Why This Role
You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.
