Senior Performance Marketing Manager, Travel

About the Role

Travel is Engine's core product and our biggest growth opportunity. We're looking for a Travel Performance Manager to own the full paid performance portfolio for our B2B Travel product line. Driving net-new business sign-ups and converting them into first-time bookers, across every paid channel that reaches the business travel buyer, from search and social to programmatic, CTV, audio, and the emerging channels we haven't tested yet.

This role sits on the Performance Marketing team and is accountable to product-line efficiency, while driving effective channel performance. You'll own the strategy, execution, and measurement of every paid dollar we spend to acquire B2B Travel customers. This is an established program with real spend behind it, and it's scaling fast. Success is measured on B2B Travel ROAS and LTV:CAC, with net-new sign-ups and sign-up-to-first-booking conversion as the leading indicators.

Our ideal candidate has deep fluency across the full paid portfolio: search, social, programmatic, and net-new channels. You have the judgment to know where to invest for incremental growth versus where to optimize existing spend. You think in two motions at once: driving efficient net-new sign-ups at the top, and improving the rate at which those sign-ups become first-time bookers. You're an AI-native marketer who adapts quickly to new tools and systems. You have a strong hand in creative strategy and testing, and you think in efficient results rather than impressions.

What you'll do

• Own the full paid performance portfolio for B2B Travel, covering strategy, execution, and measurement across all channels: search, social, programmatic, CTV, audio, and emerging platforms.
• Drive net-new business sign-ups and improve the rate at which sign-ups convert into first-time bookers, owning both halves of the acquisition motion.
• Drive acquisition efficiency, measured against product-line ROAS and LTV:CAC, not channel-level proxies.
• Partner across Performance, Analytics, and Product to ensure measurement, attribution, and signal quality reach a high bar across the sign-up and first-booking funnel.
• Own the creative testing loop for Travel (hypothesis, variant, scaled winner) in partnership with brand and creative resources.
• Lead channel expansion into net-new paid channels (CTV, Spotify and audio, direct mail, emerging platforms) with a structured test-and-graduate framework.
• Build and maintain the weekly performance narrative for Travel: what's working, what's not, and what's next.
• Coordinate with lifecycle and CRM so paid acquisition hands off cleanly into the customer journey, without owning the email and journey flows yourself.
• Use AI tools and workflows to increase throughput: audience building, creative briefing, performance reporting, and in-platform optimization.

Who you are

• 7–10 years of performance marketing experience with a track record of driving efficient acquisition against ROAS, LTV:CAC, or payback-period targets.
• You've owned a full paid portfolio, not just one or two channels, and know when to scale, hold, or kill spend.
• You've managed paid programs at meaningful scale, and you know how to grow spend without letting efficiency slip.
• Deep hands-on experience across search, social, and programmatic. Bonus points if you've tested and scaled net-new channels like CTV, audio, podcast, or direct mail.
• Strong creative instincts. You can brief, evaluate, and iterate on creative with a clear point of view, not just rely on an agency or designer to drive the loop.
• AI-fluent and systems-adaptive. You've actively used AI tools to change how you work, and you can onboard new platforms and workflows without hand-holding.
• You understand measurement end-to-end: attribution, incrementality, MMM, and why each matters at different altitudes.
• Comfortable with SQL or BI tools at a functional level. You can pull and interpret your own data without waiting on analytics.
• B2B SaaS experience preferred. Travel, T&E, or high-velocity B2B backgrounds are a plus.
• You lead with data and outcomes, not activity or impressions.
• Comfortable balancing optimization of an established program with expansion into new channels.
• Direct communicator who can speak to executives and ICs with equal clarity.