Senior Partner Marketing Manager

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Camunda is the enterprise platform for agentic orchestration, enabling organizations to coordinate AI agents, people, and systems across complex, end-to-end business processes. With built-in governance, auditability, and human oversight, Camunda gives enterprises the control they need to move AI from pilots to production — safely and at scale. Trusted by over 700 organizations worldwide, including 9 of top 10 US banks, Camunda helps enterprises boost operational efficiency, accelerate time-to-value, and deliver better customer experiences.

Fully remote and global, we are in the middle of something bigger: transforming into an AI-first organisation, built on our own platform. We use Agentic AI to automate, orchestrate intelligent processes, and elevate human contribution across every team.

Named GP Bullhound’s Top 100 Next Unicorn list, 2025 Great Place to Work certified. Visionary in 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies. ranked 3rd in Flexa's 2026 Most Flexible Companies, We’re growing fast and looking for top talent to join our team. If you want meaningful work, visible impact and put something genuinely rare on your CV, keep reading.

Please note that this role is required to be based in one of the following North American locations: Boston, New York City, Atlanta, Charlotte, Chicago, Dallas, or Austin.

About the Role

The Senior Partner Marketing Manager plays a leading role in driving channel and partner marketing strategies to new heights. Their extensive knowledge and expertise in marketing tactics empower them to lead and support partners in driving demand through highly effective joint marketing campaigns, co-branded collateral, and lead generation activities. With a deep understanding of market trends, customer needs, and the competitive landscape, they identify strategic opportunities for partner collaboration, fostering impactful joint marketing initiatives.

What you'll be doing:

• Partner marketing strategy and execution: Develop and implement integrated partner marketing programs that drive joint demand generation, brand awareness, and market expansion in collaboration with channel and technology partners.
• Joint campaign development: Lead the creation of co-marketed campaigns, including webinars, events, digital programs, and content assets that highlight shared value propositions and accelerate pipeline growth.
• Co-branded content and collateral: Produce high-quality co-branded materials such as solution briefs, case studies, landing pages, and marketing toolkits that enable partners to effectively position and promote Camunda.
• Partner collaboration and enablement: Work closely with partners to understand their business priorities, align on marketing strategies, provide enablement resources, and ensure successful execution of joint initiatives.
• Lead generation and funnel acceleration: Manage programs that generate qualified leads through partner channels and ensure timely follow-up and pipeline progression partnering with Sales and Alliances teams.
• Market and competitive insights: Monitor market trends, partner ecosystem dynamics, and competitor activities to identify new opportunities for partner collaboration and optimize marketing approaches.
• Event and campaign orchestration: Support partner participation in industry events, field marketing activities, and regional campaigns, ensuring alignment with overall GTM strategy and consistent brand representation.
• Performance tracking and reporting: Define KPIs for partner marketing programs, track performance, analyze outcomes, and deliver insights that drive continuous improvement and increased partner ROI.

What you bring:

• Ability and/or willingness to use our product.
• Experience in B2B marketing, with a focus on partner, channel, or alliance marketing in a SaaS or technology environment.
• GSI marketing expertise: Demonstrated experience working with GSIs to develop co-marketed programs, align on industry-specific solutions, and activate GSI alliance and industry teams to generate enterprise pipeline and expand market reach.
• Strong project management skills with the ability to execute multiple partner programs, campaigns, and deliverables concurrently.
• Exceptional communication and storytelling skills, with demonstrated ability to develop compelling co-branded content and messaging.
• Proven experience collaborating with cross-functional teams such as Alliances, Sales, Product Marketing, and Field Marketing.
• Strong relationship-building skills with the ability to influence and motivate partners to execute joint marketing initiatives.
• Proficiency in digital marketing tactics, campaign development, and marketing automation tools.
• Analytical skills to evaluate campaign performance, interpret data, and make data-driven decisions that optimize partner marketing efforts.
• Ability to work independently, manage ambiguity, and drive initiatives forward with strong decision-making and ownership.

Come join us and be part of Camunda’s incredible journey: Make an impact at a pivotal moment in our story!

AI Disclaimer: Camunda may use AI tools to aid the screening of applications.