Senior Product Manager, Retailer Platform

Overview

Instacart’s Enterprise Platform team is responsible for the white-label product that enables retailers of all sizes to compete online through their own ecommerce experiences. The team is focused on platform growth and long-term retailer success — from onboarding new partners to helping them acquire, serve, and retain their end customers in ways that align with their unique brand and strategy.

We are seeking a Senior Product Manager to own two important efforts: 

1. creative tools that give retailers control over their e-commerce theme and brand experience, accelerated with AI
2. acting as the product lead for large enterprise retailers – shaping proposals, aligning complex retailer requirements, and guiding planning cycles that unlock mutual growth

This role is one of the most dynamic and high leverage roles we have. It requires someone who can move fluidly between a long-horizon platform vision that they directly execute against and the near-term deal dynamics of enterprise sales, influencing multiple R&D to deliver cohesive, enterprise-ready solutions that retailers can confidently sign onto and scale with. 

The ideal candidate has exceptional operational rigor, strong cross-functional influence to deliver complex initiatives, deep trust-building abilities with senior executives, and the attention to detail necessary to apply structured, high-throughput thinking across a wide product surface.

This PM will also be a core partner to multiple design and product teams, reimagining a creative toolkit that enables retailers to brand, design, and refine their storefronts. This will require an excellent understanding of the complexities of editing platforms and design systems that balance retailer control and conversion.

About the Job

Site Theming & Brand Platform

• Own the long term vision, strategy, and roadmap for site theming and content management  — the tools that let retailers control how their ecommerce experience looks and feels across pages.
• Build a centralized platform where retailers configure and manage the visual representation of their sites, including navigation, typography, design system components 
• Own the Digital Asset Manager (DAM): asset hosting, uploading, management, brand rules enforcement, and an API that enables retailers and internal teams to manage creative assets at scale.
• Define the right balance between retailer flexibility and platform coherence — enabling meaningful brand differentiation while preserving conversion.
• Partner closely with Design and platform engineering teams to build tools that serve both internal product teams and retailers.
• Shape the long-term vision for how AI can augment page editing and merchandising workflows, turning future capability into a near-term product strategy.

Enterprise GTM & Retailer Partnership

• Enable and influence multiple product teams to build towards multi year horizons
• Regularly represent Instacart externally to the world's largest retailers as an innovation partner.
• Identify what it takes to win in the enterprise segment in order to acquire and grow the world’s largest retailers.
• Act as a vocal champion for enterprise customers, helping platform teams translate their needs into scalable product solutions.
• Partner closely with Sales and Marketing to shape collateral and narratives that drive enterprise go-to-market success.
• Identify launch requirements and lead alignment across PM, engineering, and GTM teams on what we will support, when, and how within our broader enterprise platform strategy.
• Drive cross-functional alignment on complex retailer requirements to win deals and support retailer-driven innovation roadmaps.

About You

Minimum Qualifications

• 8+ years of B2B product management or similar experience, 3+ in ecommerce / retail technology 
• 2+ years of direct involvement with sales or consulting and customer discovery with senior executives
• Strong experience operating at the intersection of product and go-to-market, working closely with enterprise sales, marketing, and customer success.
• Proven ability to build trust with executives, internally and externally.
• Strong leadership skills — able to guide large, multidisciplinary teams toward shared outcomes across Product, Engineering, Data, Design, and GTM.
• Demonstrated ability to handle complex product problems across a wide product surface with high ambiguity.
• Strong product vision and communication skills — able to envision how grocery and e-commerce will evolve over the next three years, translate near-term asks into scalable platform offerings, and layer in emerging technologies to go beyond incremental improvements.
• Proven customer and product strategy ability:
  a) Build trust with external customers
  b) Identify needs and craft complex platform solutions
  c) Rally internal teams to make high-stakes tradeoffs under ambiguity and tight deadlines
• Fluent in both product intuition and data: able to assess value propositions for both retailers and their end customers, balancing qualitative insights and quantitative impact.

Preferred Qualifications

• Experience in creative tools, content management systems, or site building in a B2B context