Remote
US
$129K–$170K
📣Marketing
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Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
The SEO/AEO Manager role at Boulevard is more than rankings or content briefs – it’s about owning how Boulevard gets found and chosen, whether that’s a Google search result or an answer inside ChatGPT. You’ll own strategy and execution across our core organic channels, driving results against business-critical metrics like MQLs and demos while helping Boulevard build visibility in the next generation of answer engines like ChatGPT, Perplexity, and Google’s AI Overviews as search behavior shifts.
This is a high-leverage role where your decisions directly shape how Boulevard attracts and converts organic demand and creates organic content. You’ll blend hands-on execution – technical audits, content optimization, AI-based content creation, structured data – with strategic ownership of the roadmap, partnering closely with Content & Web, Marketing Operations, Product Marketing, and Analytics to turn search and AI-answer visibility into pipeline.
Success in this role comes from technical rigor, staying ahead of how AI is reshaping discovery, and building systems that compound organic growth over time.
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle: $127,500-$152,000 per year; for all other U.S. locations: $110,000-$129,500 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
Our business is deeply immersed in an industry that’s centered around helping people feel their best, so we know that taking care of yourself isn’t selfish; it’s essential. That’s why our culture pairs high standards with genuine care. We don't glorify burnout or wear ‘always on’ as a badge of honor. Instead, we’ve created benefits designed to support you inside and outside of work, so you can bring your best self to both.
Here’s how we support you:
To learn how Boulevard collects, uses, and protects personal information related to candidates and employees, please review our Boulevard Employee & Personnel Privacy Notice.
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
USD 110,000 - 152,000
Annually
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Health Savings Account (HSA)
Employee Assistance Program
Stock Options
401(k) / Retirement Plan
Performance Bonus
Pay Transparency
Unlimited PTO
Home Office Stipend
Fertility Benefits
Parental Leave
Employee Product Discount
Yes. Boulevard describes itself as all remote, all together, all in, and encourages people to do their best work wherever they want. Remote employees get $250 at signing plus $50 every month for their home workspace.
Pay is geo-based, meaning salary reflects your location. Boulevard publishes salary ranges in its job postings, and employees also earn bonuses tied to company revenue targets alongside equity packages.
The Talent Acquisition team lays out the stages and who you will speak with up front, keeps two-way communication going throughout, and shares prep tips plus feedback on how you are doing along the way.
Most health plans cover employees at 100% and dependents at 75%, with no spousal or domestic partner surcharge and infertility coverage included. Boulevard also adds a $1,500 annual HSA contribution, 12 weeks of parental leave at full base salary, and $200 in quarterly Boulevard Bucks to spend at a partner self-care business.
People who act like owners, obsess over details, and pair kindness with directness. The values page is blunt that brilliant jerks and drama queens will be asked to sashay away, so collaborative, low-ego builders fit best.
