Social Media Lead, Developer Audience

Reports to: Head of Developer Growth · New York, NY

NOTE: This is not a traditional marketing role, it's a growth role that reports into the Product org.

We're hiring someone to build our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it.

This is a builder role, not simply a coordination role.

What You'll Do:

• Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn)
• Treat replies as a primary surface. The best accounts win in the mentions, not the feed
• Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and whatever you make the case for. Always openly as Datadog — developers catch anything else immediately, and you only get caught once
• Turn shipped engineering work into things people want to read and watch. Releases, changelogs, war stories, the occasional postmortem that deserves a wider audience
• Build the attribution model connecting what you publish to trials and signups. Nobody is handing you this one
• Run real experiments: a hypothesis, a readout, and the willingness to kill something publicly when it doesn't work
• Lead the developer content engine around events
• Get other people posting — Datadog engineers under their own names, and developers outside the company who already like us and could use the support
• Track what developers are saying about us and our competitors, and route it back to product and growth

Who You Are:

• You've grown an audience from a small number to a large one
• You can point to outcomes your content moved, not just reach
• You're a strong writer with a distinctive voice, and you know the difference between writing about an audience and writing for one
• You have opinions about formats, platforms, and pacing, and you change them when the algorithms demand it
• You know what ships now and what needs a second set of eyes
• You're a vibe poster (or coder) and you know how to build hype
• You're comfortable with tools and automation, and you'd rather build a workflow than repeat a task
• You distrust vanity metrics
• Your writing doesn't get scrolled past

Background is open. Consumer, sports, entertainment, media, tech. It doesn't matter whether you came from engineering, growth, marketing, B2C, or something unrelated. Show us what you shipped and what it moved.

Preferred: short-form video you produced yourself, an existing audience of your own, prior work with a technical or enthusiast audience, comfort on camera, and ideas about what to build with other teams, partners, and integrations.

What We Provide:

This role sits in the Product org, so you'll have product and engineering peers, the flexibility to make asks, move quickly, and work directly with the audience we're trying to reach.