About HighLevel
About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
About the Team
The Marketing OS – LeadGen Covert Team owns the products and platform capabilities that help agencies attract, engage, capture, qualify, and understand leads across digital and offline customer journeys.
The team is responsible for:
- Forms and form-building experiences
- Surveys and customer data-collection workflows
- Quizzes, assessments, and interactive lead-generation experiences
- QR Codes and offline-to-online lead acquisition
- Chat Widget and conversational lead capture
- External Tracking across third-party websites and digital properties
- Lead capture, submission, attribution, and behavioral analytics
- Templates, integrations, embeddable experiences, and extensibility
These products are critical entry points into the HighLevel Marketing OS. They connect customer interactions across websites, landing pages, physical locations, campaigns, and external properties with HighLevel’s CRM, automation, analytics, and communication capabilities.
Why Join HighLevel?
- Ownership: It is never somebody else’s job.
- Customer focus: We are passionately focused on adding value for our users.
- Speed: We use lean principles and go to market in weeks rather than quarters.
- Experimentation: Good ideas are tested quickly, measured, and improved iteratively.
- Growth: You will help scale a global B2B SaaS platform and build products used by millions of businesses.
- People: We take care of our team so our team can take care of our users.
Role Overview
As Staff Product Manager – Marketing OS, LeadGen Covert Team, you will shape the future of lead generation at HighLevel.
You will own product vision, strategy, and execution across a portfolio that includes Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities.
Your mandate will be to transform these products into a cohesive LeadGen platform that enables agencies and SMBs to create high-converting acquisition experiences, collect better-quality data, understand visitor behavior, and activate every lead through HighLevel’s CRM and automation ecosystem.
This is a senior individual contributor role with organization-wide influence. You will work across multiple product and engineering teams, establish shared platform foundations, and influence how HighLevel competes in lead generation, conversational engagement, behavioral tracking, and marketing attribution.
Your work will directly impact product adoption, lead volume, lead quality, engagement, conversion, retention, and overall platform growth.
Your Responsibilities
- Own the LeadGen strategy: Define the long-term vision, product strategy, and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
- Build a unified platform: Create shared experiences and foundations across builders, templates, publishing, data models, integrations, analytics, and reporting.
- Improve lead capture: Drive capabilities that increase visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.
- Connect the customer journey: Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes.
- Lead External Tracking: Define how HighLevel captures visitor behavior, conversions, identity, attribution, and campaign activity across third-party websites.
- Establish analytics foundations: Create consistent event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio.
- Drive AI-assisted creation: Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.
- Improve cross-device experiences: Ensure creation and consumption experiences are intuitive, responsive, accessible, and performant across desktop, mobile, and tablet.
- Influence technical architecture: Partner with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.
- Lead cross-functional execution: Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes.
- Shape go-to-market strategy: Influence product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education.
- Operate hands-on: Write strategy documents and PRDs, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity.
- Own measurable outcomes: Drive improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention.
Experience
- 8+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
- Proven experience owning a large-scale customer-facing product, product suite, or platform.
- Experience defining multi-year product strategies across multiple interconnected product areas.
- Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.
- Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.
- Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.
- Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
- Experience building embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.
- Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.
- Experience partnering with Engineering on complex frontend, backend, data, and infrastructure systems.
- Strong product judgment, analytical ability, and UI/UX sensibility.
- Ability to influence senior stakeholders and drive alignment across teams without direct authority.
- Excellent written and verbal communication, decision-making, and stakeholder leadership skills.
Nice to Have
- Experience with AI- or LLM-powered creation, conversational, or optimization products.
- Experience building form builders, survey platforms, chat products, interactive content, or behavioral analytics tools.
- Experience with first-party tracking, customer identity, attribution, consent management, or data governance.
- Background in high-volume event ingestion, real-time analytics, experimentation, or personalization systems.
- Experience building products for marketing agencies, SMBs, creators, or multi-location businesses.
- Prior experience working in a remote, globally distributed product organization.
