We're hiring an AI-charged growth operator to own the website and trial funnel at Close.
Your job will be everything from the moment a visitor lands on close.com to the moment they're an active trial. Every page, every headline, every CTA, every step of the signup flow. You own the website as a growth product.
This is one of the highest-leverage surfaces in the entire growth engine. At Close's traffic volume, a single experiment win on the homepage or trial flow compounds for years. And you'll know within days whether something is working.
To be clear: we’re not just looking for a CRO lead with a backlog and some tickets. We want an operator who builds an agent-augmented testing machine - one person, plus the right systems, shipping the experimentation output of a team of five and driving huge impact.
You are
- Conversion-obsessed. You're the kind of person who notices a button label is off and immediately wants to test a fix. You treat the website like a product - always with a roadmap, always with a hypothesis, always with something running.
- An AI-native operator. You use it to run experiments you couldn't run before - synthetic copy tests at scale, instant page variants, agent-driven competitive teardowns, automated experiment readouts that catch wins you'd miss reading dashboards. The first time you do something, you do it. The second time, you build the agent that does it for you.
- Hands-on. You write the copy, pull the data, brief the engineer, review the design, and ship. If your best work depended on a large team or a dedicated analytics partner, this is not the right role.
- Literate in modern search. You understand traditional SEO - technical, on-page, authority - and you have real opinions about how LLM-powered answer engines (ChatGPT, Perplexity, Gemini) discover and surface SaaS content.
- Technical enough to be dangerous. You can read HTML/CSS/JS, you work close to the code layer, and you don't need a ticket queue to make a copy change.
- A systems thinker. You think in CAC, LTV, payback. You have opinions on how channel strategy connects to landing page experience. You see the website as one connected system, not a collection of pages and you build agent workflows that treat it that way.
- 8-12 years in growth at a SaaS or PLG company, owning website performance and trial funnel optimization. You can point to specific experiments, what they tested, and what you learned. We especially like the failures.
You will
- Own everything between traffic and trial. The website roadmap, the landing page architecture, the messaging on every conversion surface, the trial signup flow, the pricing page. The Head of Distribution hands you traffic. You turn it into trials.
- Build the testing machine, then run it. Most CRO programs ship 2-4 experiments a month. We expect you to ship more - because you've built agent-assisted workflows for hypothesis generation, variant production, QA, launch, and readout.
- Make AI core to how the website actually works. Personalized landing experiences by source. Copy variants generated and tested in hours instead of weeks. Content briefs and page drafts that come out of an agent loop, not a freelancer queue. You'll define what "AI-native website" means at Close and ship it.
- Win at LLM-powered search. Build the systems that get Close cited by ChatGPT, Perplexity, and Gemini for the queries that matter. Track it, optimize for it, and treat it as a real channel.
- Connect cleanly into product activation. The trial signup flow hands off to the Product Growth team. You make sure the website → trial → activation path feels like one elegant experience, not three.
- Prove it's working. Visitor → trial conversion, trial signup volume, experiment velocity and win rate. If you've been here six months and the numbers look the same, something is wrong.
Benefits
- Competitive compensation including an organization-wide goal-based bonus
- Paid Time Off: 5 Weeks PTO upon joining + Winter Holiday Break. Each year with the company, you'll receive 2 extra PTO days.
- 80% Work Option: Work with your manager to choose between working 5 day weeks (standard full-time) or 4 day weeks @ 80% pay
- Paid Parental Leave for primary and secondary caregivers
- Sabbatical: After 5 years with the team, you're eligible for a 1 month paid sabbatical
- Healthcare (US residents): Medical, Dental, Vision with HSA option, Dependent care FSA
- 401k (US residents): We match 6% contributions with immediate vesting
Our Values
Build a house you want to live in - Examine long-term thinking and action
No BS - Practice transparency and honesty, especially when it’s hard
Invest in each other - Build successful relationships with your coworkers and customers
Discipline equals freedom - Keep your word to yourself and others
Strive for greatness - Constantly challenge yourself and others
Learn More
Listen to our CEO and Founder, Steli Efti, tell the story of Close’s journey in the $0-30m Blueprint.
Watch our culture video from our 2023 team retreat in Milan. Every year our entire team gathers in person to build connection, foster cross-functional collaboration, and have fun. In 2026, we’re headed to Barcelona, Spain!
Explore our product. Check out a demo!
Our Hiring Process
We ask a few role-specific questions as part of our application process. These questions are designed to help us learn more about you from the start so please answer each question thoughtfully. We see this as an opportunity to get to know you beyond your resume.
We use AI tools daily at Close and expect candidates do too. In evaluating your application, we aim get a sense for you - the way you think, how you communicate, the work you've done. Applications that read as fully AI-generated will not be considered.
Regardless of fit, you can expect to hear back from our team with an update on the status of your candidacy.
If you progress to the interview process, you’ll receive a full outline of the role-specific interview process in your first touchpoint with us. We do our best to make the hiring process clear and human.
