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Demand Generation Manager, ABM
Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.
Hi, my name is Cody Stover, Director, Demand Gen at Customer.io, and I'm looking for a Demand Generation Manager, ABM. We're growing fast in North America and looking for a marketer who knows how to win competitive deals — and builds the ABM programs to make it happen at scale. You'll lead competitive displacement campaigns targeting accounts using competing marketing automation tools like Marketo, Klaviyo, and Braze, building the playbooks, messaging, and sales plays that give our team a measurable edge. Alongside that, you'll own the strategy and execution of 1:1 and 1:few account-based programs — spanning email, gifting, referral, and other relevant channels — personalized for competitive displacement opportunities, industry trends, and buyer intent signals.
You'll sit within our Demand Gen team alongside content, events, and partner marketing, and will work hand in hand with Sales Directors and AEs to source new deals and accelerate strategic ones.
The programs you build will have clear pipeline targets attached — you'll be accountable for outcomes, not just execution. If you lead with competitive, know how to run takedown campaigns that actually move deals, and want a direct line between your work and revenue, this role is for you.
You're a data-driven marketer who leads with competitive strategy and knows how to translate it into campaigns that move deals. You love the variety of managing a mix of marketing plays and know how to prioritize your time to maximize growth. All the while, you love collaborating across teams to make it happen.
We believe in transparency. The starting salary for this role is $115,000 USD, depending on experience and subject to market-rate adjustment.
We know our people are what make us great, and we're committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks of paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.
No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions, please contact jobs@customer.io.
Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you're excited by what you read — apply now.
Health Insurance
Dental Insurance
Vision Insurance
Mental Health Benefits
Wellness Stipend
401(k) Match
Equity / RSUs
Unlimited PTO
Parental Leave
Caregiver Policy
Sabbatical
Learning & Development Budget
Home Office Stipend
Coworking Allowance
Employee Recognition Awards
Volunteer Time Off
Company Offsites / Retreats
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