Director, Marketing Technology & Engineering (Remote) at Elastic

Early Access — Help us improve! Share your feedback.

Job Description

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

The Director, Marketing Technology & Engineering owns Elastic's complete MarTech ecosystem — both what we build and what we buy. This role sets the technology strategy, drives a build vs. buy decision framework, leads engineering teams delivering first-party applications, and manages the full lifecycle of third-party platforms. The ideal candidate bridges product thinking, engineering, and marketing domain expertise to deliver a scalable, integrated, and measurable technology stack.

You’ll sit at the intersection of marketing, sales, engineering, and operations, guiding roadmap development, leading team execution, and aligning systems and workflows to our go-to-market strategy. From campaign tooling to CRM connectivity to intake automation, you’ll shape how marketers operate and how marketing connects to revenue.

This is a high-impact management role that requires deep technical proficiency, critical thinking, cross-functional collaboration, and a passion for enabling marketing scale through technology.

What You Will Be Doing

Strategy & Vision

Define and own the dual MarTech roadmap, covering both the product roadmap for what Elastic builds and the vendor roadmap for what Elastic buys, ensuring investments align with marketing and business objectives and that internal and external capabilities complement each other
Own and maintain the build vs. buy evaluation framework, including decision criteria, business case methodology, and recommendation process
Partner with XCMO and cross-functional stakeholders to translate campaign, demand gen, and go-to-market priorities into clear, actionable technology initiatives that drive execution, automation, and seller engagement
Monitor emerging tools, trends, and AI-powered capabilities to continuously assess their relevance to Elastic's stack

Engineering & Product Ownership

Own the product vision and prioritization for internally built marketing applications, including our custom React-based application
Directly manage engineers, defining requirements, sprint priorities, release cycles, and technical architecture decisions for first-party tools
Set engineering standards and make deliberate tradeoffs around technical debt, scalability, and capacity between net-new development and maintaining existing applications
Lead change management for new tool introductions, deprecations, and workflow migrations to ensure smooth transitions and solid adoption across impacted teams

Governance & Operations

Own the MarTech budget, including forecasting, headcount and vendor spend planning, renewal management, and ongoing spend optimization
Establish and enforce policies for tool usage, data standards, access controls, and vendor contracts; maintain a centralized inventory of all tools, licenses, and renewals
Ensure compliance with InfoSec security processes for all third-party and internal applications, and with data privacy regulations (GDPR, CCPA) across the stack
Define and monitor KPIs for platform performance, utilization, and ROI; ensure tools and workflows have built-in instrumentation to evaluate adoption, performance, and business impact

Stack Assessment & Optimization

Conduct regular audits of the existing stack to identify redundancies, gaps, and consolidation opportunities
Lead business case development for new investments and deprecations, applying the build vs. buy framework to prioritize the highest-impact decisions
Drive platform adoption and ensure Marketing teams are extracting full value from existing tools through structured enablement and feedback loops

Onboarding & Enablement

Manage the end-to-end procurement and onboarding process for new tools, including vendor selection, contracting, implementation, and rollout
Develop training programs and documentation to drive adoption across Marketing for all platforms owned and managed by the MarTech team
Serve as the internal subject matter expert and primary escalation point for MarTech platforms

Integrations & Data

Own the integration architecture for Elastic's MarTech ecosystem — defining how internal applications and third-party tools connect to each other and to core systems including CRM, CDP, and data warehouse
Design and govern APIs for internal and external system integrations, partnering with IT, Data Engineering, and RevOps to ensure clean data flows, reliable syncs, and a unified customer data model
Lead troubleshooting and resolution of integration failures across vendors and internal teams

Cross-Functional Partnership

Serve as the primary liaison and cross-functional connector across Marketing, IT, Product, Sales, Legal/Privacy, and Finance on all MarTech matters — aligning stakeholders and ensuring seamless execution of roadmap priorities
Own vendor relationships end-to-end: manage SLAs, lead contract negotiations, maintain day-to-day partner relationships, and conduct QBRs with key vendors to assess performance and value

Team Leadership

Develop a high-performing mixed team of MarTech platform specialists and software engineers; provide ongoing coaching, performance management, and career development
Set clear priorities and manage workload across the team; own planning, staffing, and organizational design as the function scales
Communicate priorities, tradeoffs, and business impact clearly to senior leaders; collaborate closely with executive stakeholders across departments
Foster a culture of continuous improvement, psychological safety, and inclusion; actively champion Elastic's Diversity, Inclusion, and Belonging (DIBs) commitments

What You Bring

10+ years in marketing operations, platform/product management, or business systems with a robust focus on tooling and infrastructure
6+ years of people management, including leading managers and cross-functional teams
Proficient knowledge of B2B marketing and sales workflows, especially campaign execution, CRM integration, and lead management workflows
Experience delivering internal tools or custom applications in collaboration with engineering and program teams
Proficiency in platform thinking, with the ability to guide strategic roadmaps and drive execution across multiple teams
Proven ability to partner across functions and influence senior team members and executives
Well-developed program management instincts and an ability to balance iteration with long-term scale

Bonus Points

Experience in a global, high-growth SaaS environment.
Familiarity with Salesforce, Marketo, or other key GTM tools.
Exposure to compliance, data governance, and system integration challenges.
Background leading platform simplification or tool consolidation efforts.

Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$160,300—$253,600 USD

The typical starting salary range for this role in the select locations listed above is:

$192,300—$304,200 USD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

Competitive pay based on the work you do here and not your previous salary
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Benefits & Perks

Health & Wellness

Health Insurance

Elastic offers health coverage for employees and their families across many locations, with US plans through Anthem or Kaiser fully covered.

Dental Insurance

Dental coverage is provided through Delta Dental as part of Elastic's US health package.

Vision Insurance

Vision coverage is provided through VSP as part of Elastic's US health package.

Health Savings Account (HSA)

Elastic offers a Health Savings Account paired with high-deductible health plan options for US employees.

Flexible Spending Account (FSA)

Pre-tax flexible spending account for healthcare and dependent care expenses, available to US employees.

Life Insurance

Employer-paid life insurance and accidental death & dismemberment coverage is provided to US employees.

Disability Insurance

Short-term and long-term disability coverage is available to US employees.

Mental Health Benefits

Elastic provides emotional support services alongside health coverage as part of its Health and Well-being benefits.

Employee Assistance Program

Confidential employee assistance program services are available for personal and work challenges, including an Elastic-provided employee assistance fund.

Financial

401(k) / Retirement Plan

Elastic offers a 401(k) retirement plan for US employees, with regional retirement plans available in other locations.

401(k) Match

Elastic provides dollar-for-dollar 401(k) matching up to 6% of eligible earnings for US employees.

Equity / RSUs

Every Elastic employee receives RSU grants with default four-year vesting at 25% annually.

Employee Stock Purchase Plan

Employees can purchase Elastic (NYSE: ESTC) stock at a discount through the company's employee stock purchase plan.

Time Off

PTO / Vacation

Elastic provides 20 vacation days a year for US employees and encourages employees to actually use them.

Sick Days

Paid sick days are provided separate from vacation, at 5 days a year for US employees.

Paid Holidays

Elastic observes paid company holidays as part of its time-off package.

Bereavement Leave

Paid bereavement leave is available following the death of a family member or loved one.

Remote & Equipment

Home Office Stipend

Elastic reimburses employees to set up their remote workspace when they join and again after every five years of tenure.

Company Equipment

Elastic provides a custom work station as part of the standard new-hire equipment package.

Family & Care

Parental Leave

New parents receive a minimum of 16 weeks of paid parental leave, alongside family-formation and caregiving benefits. Specific terms vary by region and build on that floor.

Adoption Leave

Elastic provides adoption assistance as part of its family formation benefits.

Fertility Benefits

Family-formation benefits are offered alongside parental and caregiving leave, with terms varying by region.

Caregiver Policy

Professional Growth

Learning & Development Budget

Elastic offers learning and development programs to support skill building and career growth.

Culture & Perks

Volunteer Time Off

Employees receive up to 40 paid hours each year to volunteer with organizations they care about.

Charity Matching

Elastic matches employee charitable donations up to US$2,000 per year, or the local currency equivalent.

Employee Resource Groups

Elastician Resource Groups connect employees across identities and interests as part of Elastic's global community.

Frequently Asked Questions

Is Elastic a remote company?

Yes. Elastic is "distributed by intention" — remote, hybrid, and in-person roles are available so you can work virtually or from one of its global offices. The majority of currently open roles (about 91%) are tagged remote, and Elasticians work across more than 40 countries.

Where does Elastic hire?

Elastic hires in the countries where it has legal entities rather than "anywhere in the world." Recent openings span the United States (its largest hiring geography), the United Kingdom, Canada, Spain, India, the Netherlands, Japan, and 15+ other countries across EMEA, the Americas, and APJ. Eligibility is set role by role in each job posting.

What benefits does Elastic offer?

Benefits include health coverage for you and your family, a minimum of 16 weeks of parental leave, generous paid time off, a 401(k) with dollar-for-dollar matching up to 6% of eligible earnings (US), equity (RSUs) plus an employee stock purchase plan, a reimbursement to set up your remote workspace when you join and again after every five years, 40 hours of paid volunteer time each year, and donation matching up to US$2,000. Specific benefits vary by region.

Does Elastic share salary ranges?

US job postings include explicit salary bands (for example, "$106,900–$169,100 USD"), driven by Greenhouse and US pay-transparency laws, with uplifts for select higher-cost metros. Compensation is geo-based rather than global-parity, and roles are also eligible for Elastic's equity program. Elastic states pay is "based on the work you do here and not your previous salary."

What is Elastic's interview process like?

The process generally runs: application, a 30-minute recruiter screen, department interviews (45–90 minutes), an optional panel presentation, a technical assessment for some roles (60–90 minutes), then a decision and onboarding. Most interviews are conducted virtually, though some may be held on-site.

Who is Elastic a good fit for?

Elastic suits people who thrive in a distributed, written-first culture and want to build search, observability, and security products on the Elastic Search AI Platform. Its published "Source Code" values — like "come as you are" and "distributed by intention" — emphasize flexibility, autonomy across time zones, and inclusion across a workforce representing more than 100 nationalities.