Growth Marketing Manager, National

The big picture: Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative.

This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.

Go deeper: The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will:

National Subscriber Growth

• Own subscriber growth targets across Axios’s national newsletter portfolio
• Execute acquisition strategies across paid, owned, and earned channels
• Monitor audience composition, growth performance, and acquisition efficiency
• Contribute insights and recommendations to weekly growth reporting

Paid Media & Channel Diversification

• Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
• Drive diversification away from concentrated acquisition channels
• Establish and optimize CAC and conversion benchmarks by audience segment
• Partner with Creative on campaign messaging and assets

SME Audience Growth Pilot

• Build and validate a new SME audience acquisition model
• Run experiments around audience-product fit and conversion economics
• Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
• Make data-driven recommendations on what to scale, refine, or retire

Distribution, Retention & Operations

• Support national audience expansion through distribution partnerships
• Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
• Use AI-enabled workflows to improve experimentation, analysis, and campaign execution

Skills

• 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
• Proven experience growing subscription, membership, or first-party audience businesses
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
• Strong analytical skills across CAC, LTV, attribution, and funnel optimization
• Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
• Experience launching or scaling new growth initiatives or audience programs

What success looks like

• Driving measurable national subscriber growth
• Improving acquisition diversification and efficiency
• Successfully validating and scaling the SME audience initiative
• Supporting audience and revenue growth through strategic experimentation and partnerships

Starting salary for this role is in the range of $95,000 - $120,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows.

What Axios brings to the table besides salary

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including telehealth services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.