Senior Marketing & Communications Lead (Remote) at aiEDU

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Job Description

About aiEDU

The AI Education Project (aiEDU) is a fast-growing 501(c)(3) nonprofit on a mission to make AI literacy accessible to every learner. We equip students—especially those disproportionately impacted by AI and automation—with the conceptual knowledge and durable skills they need to thrive as future workers, creators, consumers, and citizens in an AI-driven world.

Founded in 2019, aiEDU has grown into a national leader in K-12 AI readiness, with curriculum and programs reaching students across all 50 states. Our work is powered by partners and funders who share our vision—including Google.org, Salesforce, Amazon, and NewSchools Venture Fund, alongside leading philanthropies like the Walton Family Foundation, Overdeck Family Foundation, Patrick J. McGovern Foundation, and Gates Foundation.

About the Role

Reporting to the Chief of Staff (interim: CEO), the Senior Marketing & Communications Lead will build and run aiEDU's content and media engine — the systems, workflows, and channels that turn aiEDU's work into reach, influence, and partnerships. This is a builder's role as much as a marketer's role: alongside producing high-quality marketing and communications materials, the Lead will design repeatable, AI-accelerated workflows that let a small team punch well above its weight and help the rest of aiEDU communicate on-brand.

Core responsibilities span content development and production, distribution and audience growth, media relations and thought leadership, and organization-wide MarCom alignment. The Lead will collaborate with internal and external stakeholders, including Programs, Learning, and Development as well as funders, NGO partners, and education systems to align messaging and storytelling, support aiEDU's growing work with school districts and systems by helping reach and engage district leaders, and continually sharpen how aiEDU shows up across both traditional and AI-driven channels, including the fast-emerging world of AI search.

The Lead will also own a practical measurement layer — tracking not just activity but outcomes and AI-era visibility — to ensure strategies are working and to inform how they evolve. This is an excellent opportunity for a strategic, hands-on marketer who is fluent in AI, energized by building systems, and excited to shape and amplify aiEDU's narrative and impact.

⭐ Role Details

Location: Fully remote. Up to 15% travel within the United States may be required.
Compensation: The compensation for this role is $125,000 - $135,000
We offer a comprehensive benefits package, including full health, dental, and vision coverage for you and any dependents, plus life insurance, short-term and long-term disability insurance, flexible work hours and location, 15 annual organization holidays and flexible paid time off, up to 16 weeks of paid parental leave, a generous annual stipend for home office expenses and professional development, and a 401k match of 4% vested immediately. For more details regarding our benefits, visit: aiedu.org/careers
Start date: We’d like a candidate to start as soon as possible after receiving an offer, though there is some flexibility.

✅ Your Responsibilities

Digital Marketing and Content Creation

Market aiEDU's products, services, and events: design and execute campaigns that drive partnerships, downloads, views, participation, and revenue across product and curricular launches, research releases and reports, advocacy milestones and policy moments, and events (e.g., AI Literacy Day, conferences, convenings).
Support aiEDU's growing partnership work with school districts and systems by helping reach and engage district leaders — building light-touch nurture journeys (e.g., email, LinkedIn, targeted content) that move district decision-makers from awareness to conversation.
Create compelling content across channels — LinkedIn and Substack, web copy and campaign landing pages, blog posts and newsletters, press kits and one-pagers — and, increasingly, build the templates, prompt libraries, and AI-assisted workflows that let aiEDU produce that content faster and more consistently.
Oversee end-to-end production of aiEDU Studios content, working with internal teams and vendors to keep output high-quality, on-brand, and aligned to strategic priorities — and build the production workflows (briefs, templates, repurposing pipelines) that turn each episode into clips, social, and written assets.
Maintain editorial calendars, production timelines, and content workflows.

Distribution & Audience Growth

Plan distribution and reuse up front: every flagship asset (report, episode, op-ed, launch) ships with a plan for how it will be promoted and repurposed across channels, rather than published once and left on its own.
Grow aiEDU's owned audiences — Substack, newsletter, LinkedIn — against clear reach and engagement goals, not just a publishing cadence.
Activate executive and staff voices, including aiEDU's leadership, as primary distribution channels, supporting executive-led content and amplification.
Develop partner, funder, and ecosystem relationships as deliberate distribution paths for co-created and co-branded content.

Communications & Media Relations

Position aiEDU and its leaders as the trusted, go-to authority on AI literacy and readiness — pitching and supporting earned media, podcasts, op-eds, and speaking opportunities, and maintaining media lists and relationships.
Support the distribution of media advisories, briefing materials, and rapid-response communications as needed; prepare media activity reports.
Build aiEDU's visibility in AI search and answer engines (AEO/GEO): structure content and original research so that tools like ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude cite aiEDU when people ask about AI in education.
Help shape co-branded communications, announcements, and shared storytelling with partners and funders.

Marketing Operations & Systems

Build and maintain the AI-first infrastructure behind the marketing function: reusable workflows, prompt libraries, brand-trained knowledge bases, templates, and lightweight tools that increase output and consistency.
Identify where AI can responsibly automate or accelerate work (drafting, repurposing, reporting, monitoring) and where human judgment and creativity should lead.
Document and steward MarCom standards so these systems are usable by the whole organization, not just the marketing team.

Internal Communications & MarCom Alignment

Develop internal communications that keep staff informed and aligned on messaging, campaigns, and organizational priorities.
Create centralized, on-brand MarCom materials and enable other teams to self-serve on presentations, meetings, and everyday communications using shared templates and the systems above.

Executive & Advocacy Support

Draft talking points, briefs, and background materials for presentations and panels, advocacy meetings and policy conversations, and partner and funder engagements.

Listening, Research & Measurement

Monitor media, policy, and education conversations relevant to AI and education, flagging opportunities for aiEDU to engage, and share insights with the Director to inform strategy.
Own a practical measurement layer that tracks both traditional performance (reach, engagement, conversion, partnership pipeline) and AI-era visibility (how often aiEDU is cited or mentioned in AI-generated answers), and translate it into recommendations that shape what aiEDU does next.

🚀 About You

Our ideal candidate will have the following:

At least 5 years of experience in marketing, communications, and/or content development.
Excellent verbal and written communication skills.
Experience executing multi-channel communications campaigns with demonstrated, measurable outcomes.
A hands-on AI power user: comfortable using AI tools daily and, ideally, building the prompts, workflows, or simple systems that make a team more productive.
Comfort managing multiple projects and deadlines simultaneously.
A strategic, collaborative, and creative thinker who can adapt and prioritize moment to moment.
Working knowledge (not necessarily technical) of artificial intelligence and its intersection with the policy, ethical, workforce, and education landscapes.
Proficiency in the use of communications and marketing tools, such as Mailchimp, Airtable, video editing software, MuckRack, etc.
Bonus: familiarity with the shift toward AI search and answer engines (AEO/GEO) and how organizations earn visibility in AI-generated answers.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as outlined in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don’t believe you meet every one of our qualifications as described.

Equal Employment Opportunity

The AI Education Project is an equal opportunity employer. We believe that building and empowering a diverse team is a strategic imperative in our work, and all qualified applicants will receive consideration without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of employment, including hiring, promotion, compensation, eligibility for benefits and termination. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification

Benefits & Perks

Health & Wellness

Health Insurance

aiEDU pays all premiums for comprehensive health coverage for employees and their families.

Dental Insurance

Dental coverage is included in the benefits package, with all premiums paid for employees and their families.

Vision Insurance

Vision coverage is included in the benefits package, with all premiums paid for employees and their families.

Disability Insurance

Short-term and long-term disability insurance are provided to employees as part of the ancillary benefits package.

Life Insurance

Company-sponsored life insurance and accidental death and dismemberment coverage are included, with optional additional paid coverage available.

Financial

401(k) / Retirement Plan

Full-time employees can enroll in Traditional 401(k) and Roth 401(k) retirement plans.

401(k) Match

aiEDU matches employee retirement contributions up to four percent, and matched money belongs to the employee immediately with no vesting period.

Time Off

Bereavement Leave

Bereavement leave is offered as its own policy, separate from flexible paid time off.

Unlimited PTO

Employees take paid time off at their own discretion, and aiEDU encourages staff to use 20 days a year on top of holiday closures.

Paid Holidays

aiEDU observes 15 organization holidays a year, separate from its flexible paid time off policy.

Flexible Schedule

Core working hours run Monday to Friday, 9am to 2pm Pacific, and staff set their own schedules outside that window.

Remote & Equipment

Home Office Stipend

Regular full-time employees are reimbursed each calendar year for home office equipment and other remote work expenses.

Company Equipment

Regular full-time employees receive a company-provided laptop and headphones when they join.

Company Offsites / Retreats

The fully remote team convenes quarterly at rotating locations for team and company retreats.

Family & Care

Parental Leave

New parents receive up to 16 weeks of paid parental leave.

Professional Growth

Learning & Development Budget

Regular full-time employees receive annual reimbursement for professional growth and development, with work time allocated to complete it.

Frequently Asked Questions

Where can aiEDU employees be based?

aiEDU is Fully Remote and hires in the United States only. Its job postings state that roles can be done remotely from anywhere in the U.S. with access to high speed internet, and postings note that in compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States. One current posting adds a preference for someone who can work PST hours.

Do aiEDU roles involve travel?

Some do, and the amount is stated in the posting. One current role lists up to 15% travel within the United States as possible, and another states that up to 40% travel within the U.S. will be required. Candidates should check the specific posting rather than assume the role is travel-free.

Does aiEDU publish salary ranges?

Yes. All three of aiEDU's currently open roles publish a base compensation range in the role-details section of the posting, described as a baseline range depending on experience. Published ranges for those roles run from $105,000 at the low end to $175,000 at the top. The careers page itself does not state a broader compensation philosophy.

Which aiEDU benefits stand out?

Three are unusually strong. aiEDU offers Traditional and Roth 401(k) plans and matches contributions up to four percent, with the money yours immediately and no vesting period required. It offers up to 16 weeks of paid parental leave, plus bereavement leave and unpaid leave options. And its health, dental, and vision coverage pays all premiums for the employee and their family. Paid time off is taken at employee discretion, with staff encouraged to take 20 days a year on top of holiday office closures.

What support does aiEDU give for a home office and professional growth?

All regular full-time employees receive a company-provided laptop and headphones on hire and are eligible for reimbursement of other home office equipment and remote work expenses each calendar year. Full-time employees are also eligible for annual reimbursement for professional growth and development opportunities, with management support in finding them and time allocated to complete them.

Who tends to be a good fit at aiEDU?

The team describes itself as builders with backgrounds in technology, education, curriculum design, policy, journalism and more, united by a belief in the next generation's potential to shape technology. The careers page tells applicants there is no such thing as a perfect candidate and strongly encourages people to apply even if they are unsure they meet every listed qualification, noting the organization is most interested in the best candidate for the job, who may come from a less traditional background.