How should I read Coinbase’s work-arrangement labels?

Coinbase uses Remote by country or region, Hybrid, and office-specific labels. Read the location field for the role you want, because any in-office expectation is stated there.

Where are Coinbase’s remote roles available?

Current remote listings cover the USA, Canada, UK, India, Brazil, Singapore, Israel, Cyprus, EMEA, Australia, Bermuda, UAE, and Luxembourg.

What time-off programs does Coinbase offer?

Coinbase lists unlimited PTO, four company-wide Recharge Weeks each year, sick time, bereavement leave, and sabbatical eligibility after four years.

What family benefits does Coinbase offer?

Coinbase lists 18 weeks of paid parental leave, six weeks of paid family leave, and a combined adoption and fertility allowance of $10,000 per year, up to a $20,000 lifetime maximum.

Does Coinbase provide support for a home office?

Coinbase lists a $300 monthly remote-first stipend, $125 per month for phone and internet, and $75 per month for wellness.

What kinds of products does Coinbase work on?

Beyond consumer trading, Coinbase’s current product work includes institutional custody for approved Bitcoin and Ethereum ETFs, Coinbase Prime services, and a developer platform that supports onchain activity.

Senior Product Marketing Manager, Trading

Coinbase

Remote

Job Description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you'll own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action.

What you'll do

Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Required Skills and Experience

8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Job #: P77656

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765—$200,900 USD

Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.

Benefits & Perks

Health & Wellness

Health Insurance

Coinbase includes health insurance in its benefits package; plan details and eligibility vary by location.

Dental Insurance

Dental coverage is part of the benefits package; plan details vary by location.

Vision Insurance

Vision coverage is included; specifics vary by location.

Health Savings Account (HSA)

An HSA with a company seed contribution gives eligible employees a tax-advantaged way to save for medical expenses.

Flexible Spending Account (FSA)

The FSA can cover healthcare, dependent care, vision, dental, and parking or transit expenses.

Life Insurance

Life insurance provides coverage of two times salary, up to $500,000.

Disability Insurance

Short-term disability provides 60% of salary up to $2,500 per week; long-term disability provides 60% up to $12,000 per month.

Employee Assistance Program

An employee assistance program supports employees and their families.

Fitness Stipend

$75 per month is available for gym or wellness expenses.

Financial

401(k) / Retirement Plan

Coinbase's 401(k) plan includes a Roth option.

401(k) Match

Coinbase matches 50% of contributions on the first 2% of base salary.

Employee Stock Purchase Plan

Eligible employees can participate in Coinbase's employee stock purchase plan.

Equity / RSUs

Eligible roles include equity as part of compensation.

Time Off

Bereavement Leave

Paid bereavement leave gives employees time away after the death of a family member or loved one.

Sick Days

Coinbase provides sick time alongside its unlimited PTO policy.

Unlimited PTO

Coinbase has an unlimited PTO policy.

Company Shutdown Days

Four company-wide Recharge Weeks create a planned week away from work roughly once each quarter.

Remote & Equipment

Home Office Stipend

A $300 monthly remote-first stipend helps cover home-office costs.

Internet Stipend

$125 per month is available for phone and internet expenses.

Company Offsites / Retreats

Coinbase's remote-first model includes in-person offsites and team meetups.

Family & Care

Parental Leave

Coinbase provides 18 weeks of paid parental leave for all parents.

Caregiver Policy

Six weeks of paid family leave supports employees caring for family members.

Fertility Benefits

Adoption and fertility assistance share a $10,000 annual allowance and a $20,000 lifetime maximum.

Professional Growth

Learning & Development Budget

A $1,500 annual employee credit supports training, coaching, and conferences.

Job Description

What you'll do

Required Skills and Experience

Compensation

Benefits & Perks

Health & Wellness

Financial

Time Off

Remote & Equipment

Family & Care

Professional Growth

Tech Stack

Frameworks

Databases

CMS & Content

Analytics & Monitoring

Frequently Asked Questions

How should I read Coinbase’s work-arrangement labels?

Where are Coinbase’s remote roles available?

What time-off programs does Coinbase offer?

What family benefits does Coinbase offer?

Does Coinbase provide support for a home office?

What kinds of products does Coinbase work on?

Interested in this role?

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